AI TOOL PROFILE
Advertising Agency Software: Media Buying and Agency Management
- Marketing
- Marketing Automation
- Advertising Agencies
- Marketing Agencies
- Media Buying Teams
Pricing
Pricing starts at $120 per month for one user (billed monthly), with annual options available at $100 per month. Higher tiers are available for 2-5 users ($350/mo), 6+ users ($599/mo), and 15+ users ($1250/mo).
At a glance
- Best for
- Advertising Agencies, Marketing Agencies, Media Buying Teams
- Key use cases
- Omnichannel Media Planning, Client Transparency, Agency Operations Management, Lead and Pipeline Tracking
- Integrations
- QuickBooks integration
- Official website
- Visit Advertising Agency Software official website
How AI is used
This platform is designed for advertising and marketing agencies to handle day-to-day operations of media planning and execution. It combines media buying, work management, CRM, and accounting functions into a single interface, which may help reduce the need to switch between multiple tools.
The software is geared toward agencies that manage ad placements across digital, broadcast, radio, print, and out-of-home (OOH) channels. It includes tools for sending RFPs to vendors and tracking campaign budgets in real time.
Beyond media buying, the system supports lead tracking in its CRM and client transparency via a branded customer dashboard. Agencies can customize the platform's appearance using white-label options to maintain their own branding.
Buyers should confirm if the QuickBooks integration meets their specific accounting needs and note that card transactions incur a 3% fee starting November 1.
Key Features
Media Buying Tools
Supports planning and executing campaigns across digital, broadcast, radio, print, and OOH channels, including sending RFPs and orders to vendors.
Work Management
Includes task assignment, deadline setting, and progress tracking to organize agency projects.
Agency CRM
Designed to track leads, manage contact history, and organize follow-ups and deal stages.
Customer Dashboard
A secure portal where clients can view campaign progress, budgets, timelines, and shared documents.
White Label Customization
Allows agencies to apply their own logo, colors, and custom domain to the interface.
AI-Driven Media Buying
Uses algorithmic targeting to help reach audiences based on data points such as job titles and purchase habits.
Use Cases
Omnichannel Media Planning
Coordinating and optimizing ad placements across traditional and digital channels from one dashboard.
Client Transparency
Using the branded customer dashboard to share reports and project timelines with clients.
Agency Operations Management
Assigning internal tasks and monitoring project progress to keep campaigns on schedule.
Lead and Pipeline Tracking
Managing new agency leads and tracking communication history within the CRM.
Integrations
- QuickBooks integration
FAQ
What channels are supported for media buying?
- The software supports planning and buying across digital, broadcast, radio, print, and out-of-home (OOH) channels.
Does it offer white-labeling for clients?
- Yes, agencies can customize the interface with their own logo, colors, and custom domain.
How is accounting handled in the platform?
- The software integrates with QuickBooks to help generate invoices and monitor expenses.
What are the pricing options for different team sizes?
- Plans start at $120/month for 1 user, $350/month for 2-5 users, $599/month for 6+ users, and $1250/month for 15+ users.
Source category: Marketing
Source subcategory: Marketing Automation
More tools in Marketing
Other published listings in the Marketing category.
More tools in the Marketing Automation software type
Related listings that share the same software type for comparison and shortlisting.
