Advertising Agency Software: Media Buying and Agency Management
Advertising Agency Software helps agency owners consolidate media planning and operational tasks. It is designed for teams that coordinate media buys across multiple channels while managing client relationships.
At a glance
- Category
- Marketing
- Best for
- Advertising Agencies, Marketing Agencies, Media Buying Teams
- Pricing
- Pricing starts at $120 per month for one user (billed monthly), with annual options available at $100 per month. Higher tiers are available for 2-5 users ($350/mo), 6+ users ($599/mo), and 15+ users ($1250/mo).
- Key use cases
- Omnichannel Media Planning, Client Transparency, Agency Operations Management, Lead and Pipeline Tracking
- Integrations
- QuickBooks integration
- Official website
- advertisingagencysoftware.com
This platform is designed for advertising and marketing agencies to handle day-to-day operations of media planning and execution. It combines media buying, work management, CRM, and accounting functions into a single interface, which may help reduce the need to switch between multiple tools.
The software is geared toward agencies that manage ad placements across digital, broadcast, radio, print, and out-of-home (OOH) channels. It includes tools for sending RFPs to vendors and tracking campaign budgets in real time.
Beyond media buying, the system supports lead tracking in its CRM and client transparency via a branded customer dashboard. Agencies can customize the platform's appearance using white-label options to maintain their own branding.
Buyers should confirm if the QuickBooks integration meets their specific accounting needs and note that card transactions incur a 3% fee starting November 1.
Key Features
Supports planning and executing campaigns across digital, broadcast, radio, print, and OOH channels, including sending RFPs and orders to vendors.
Includes task assignment, deadline setting, and progress tracking to organize agency projects.
Designed to track leads, manage contact history, and organize follow-ups and deal stages.
A secure portal where clients can view campaign progress, budgets, timelines, and shared documents.
Allows agencies to apply their own logo, colors, and custom domain to the interface.
Uses algorithmic targeting to help reach audiences based on data points such as job titles and purchase habits.
Use Cases
Coordinating and optimizing ad placements across traditional and digital channels from one dashboard.
Using the branded customer dashboard to share reports and project timelines with clients.
Assigning internal tasks and monitoring project progress to keep campaigns on schedule.
Managing new agency leads and tracking communication history within the CRM.
Best For
Integrations
Pricing
Pricing starts at $120 per month for one user (billed monthly), with annual options available at $100 per month. Higher tiers are available for 2-5 users ($350/mo), 6+ users ($599/mo), and 15+ users ($1250/mo).
FAQ
The software supports planning and buying across digital, broadcast, radio, print, and out-of-home (OOH) channels.
Yes, agencies can customize the interface with their own logo, colors, and custom domain.
The software integrates with QuickBooks to help generate invoices and monitor expenses.
Plans start at $120/month for 1 user, $350/month for 2-5 users, $599/month for 6+ users, and $1250/month for 15+ users.
Source category: Marketing
Source subcategory: Marketing Automation
