AI TOOL PROFILE
Zoomph: Sponsorship Analytics Software
- Marketing
- Analytics and Reporting
- Sports organizations
- Brand marketing managers
- Sponsorship agencies
- College athletic departments
- Media companies
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Sports organizations, Brand marketing managers, Sponsorship agencies, College athletic departments, Media companies
- Key use cases
- Sponsorship ROI Measurement, Broadcast Exposure Tracking, Social Media Partnership Evaluation, Athletic Department Benchmarking
- Integrations
- Excel export
- Official website
- Visit zoomph official website
How AI is used
Zoomph is a measurement platform designed for the sports industry to track brand exposure. It combines AI-powered logo detection with broadcast and social media analytics to help users understand how sponsors are appearing across different platforms.
The tool is designed for sports leagues, brands, agencies, and college athletic departments. It supports the process of measuring sponsorship impact by analyzing viewership and engagement data, which may help in negotiating renewals or pricing new deals.
Buyers should note that the platform is specialized for sports and partnership measurement. Those looking for general social media management or basic marketing analytics may find its focus on sponsorship valuation and logo detection more specific than required for their needs.
Key Features
AI-powered logo detection
Identifies brand logos in images and video using a library of over 9,800 logos and 30+ asset types.
Broadcast analysis
Provides minute-by-minute analysis of brand performance and exposure during national and local broadcasts.
Social value quantification
Calculates the equivalent cost in paid ad spend for a post's exposure and engagement using industry-standard rates.
Exposure tracking
Monitors brand mentions and visibility across X, Instagram, Facebook, TikTok, YouTube, and Twitch in real time.
Customizable reporting
Supports the creation of data visualizations and reports for internal teams or external stakeholders.
College benchmarking
Supports comparing performance data across different sports and conferences in the college athletic ecosystem.
Use Cases
Sponsorship ROI Measurement
Quantifying the visibility and value a brand receives from a sports partnership to support ROI reports.
Broadcast Exposure Tracking
Analyzing how often and for how long a sponsor's logo appears during a televised game or event.
Social Media Partnership Evaluation
Using social value metrics to determine the monetary worth of earned social media exposure.
Athletic Department Benchmarking
Comparing the social and broadcast performance of college teams against their conference peers.
Integrations
- Excel export
FAQ
What does Zoomph measure?
- Zoomph measures brand exposure across broadcast and social media, using AI to detect logos and quantify the financial value of that visibility.
Who is this software designed for?
- It is designed for sports teams, leagues, brands, agencies, and college athletic departments that need to measure the value of their sponsorships.
Which social media platforms does Zoomph track?
- The platform tracks performance and exposure across X, Instagram, Facebook, TikTok, YouTube, and Twitch.
Source category: Marketing
Source subcategory: Analytics & Reporting
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