AI TOOL PROFILE
Wicked Reports | First-Party Marketing Attribution for eCommerce
- Marketing
- Analytics and Reporting
- Mid-market eCommerce brands
- Marketing agencies
- Performance media buyers
- Companies with $5M-$50M annual revenue
Pricing
Plans start at $499/month (Measure), $699/month (Scale), and $999/month (Maximize). Enterprise plans start at $4,999/month. Advanced Signal or 5 Forces AI add-ons are available for $199/month each for lower tiers.
At a glance
- Best for
- Mid-market eCommerce brands, Marketing agencies, Performance media buyers, Companies with $5M-$50M annual revenue
- Key use cases
- New Customer Identification, Ad Algorithm Training, Budget Optimization, Agency Client Reporting
- Integrations
- Shopify, Meta, Google Ads, Klaviyo, Amazon
- Official website
- Visit Wicked Reports official website
How AI is used
Wicked Reports is a marketing attribution tool designed for eCommerce businesses. It uses first-party data and server-side tracking to connect orders and leads to their original sources, which may help buyers distinguish between new customer growth and spend on existing customers.
The software is designed for mid-market eCommerce brands with $5M to $50M in revenue, as well as marketing agencies managing multiple clients. It supports the capture of customer journeys through custom-domain tracking and identity-first methods that reduce reliance on browser cookies.
Beyond reporting, the platform includes tools to send conversion signals back to ad platforms like Meta to help optimize for new acquisitions. It also provides AI-driven suggestions for budget adjustments using a "Scale, Chill, or Kill" framework.
Buyers should confirm if they require the advanced AI features or Meta signaling, as these are limited to higher-priced plans or available as paid monthly add-ons for the entry-level tiers.
Key Features
First-Party Attribution
Matches revenue to people and orders using CRM and order IDs to reduce reliance on modeled data.
Advanced Signal for Meta
Passes New Purchase and Repeat Purchase events to Meta's algorithm to help optimize for first-time customers.
5 Forces AI
Provides weekly recommendations to scale, chill, or kill ad budgets based on performance data.
Custom-Domain Tracking
Loads tracking from a subdomain to help reduce data loss from ad blockers and privacy features.
Cookieless Mode
A tracking option designed for privacy-first markets, such as the EU, that does not rely on browser cookies.
Pre-submit Email Capture
Identifies leads by capturing email addresses as users type, before the form is submitted.
Use Cases
New Customer Identification
Distinguishing between first-time buyers and repeat customers to measure brand growth.
Ad Algorithm Training
Using Advanced Signal to help Meta's AI prioritize new customer acquisition over retargeting.
Budget Optimization
Applying the Scale/Chill/Kill framework to determine budget allocation for campaigns.
Agency Client Reporting
Providing agencies with first-party proof of new customer ROI for client reports.
Integrations
- Shopify
- Meta
- Google Ads
- Klaviyo
- Amazon
- Stripe
- BigCommerce
- TikTok
- Snapchat
- Microsoft Ads
FAQ
How does Wicked Reports differ from standard analytics?
- Wicked Reports uses first-party data and server-side events to tie revenue to specific campaigns and distinguish new customers from repeat buyers.
Does the software work with iOS privacy updates?
- Yes, it uses first-party data and server-side events, which is designed to maintain attribution clarity regardless of browser or device privacy changes.
What are the pricing options for small to mid-sized brands?
- Pricing starts at $499/month for the Measure plan, with tiered upgrades for Scale ($699) and Maximize ($999).
Source category: Marketing
Source subcategory: Analytics & Reporting
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