AI TOOL PROFILE
Whichit Review: Interactive Commercial Content Software
- Marketing
- Content Creation
- Marketing Agencies
- E-commerce Businesses
Pricing
All plans include a 14-day free trial. Overage charges for exceeding monthly ICC delivery allowances are $0.15 CPM.
At a glance
- Best for
- Marketing Agencies, E-commerce Businesses
- Key use cases
- Audience Engagement, Lead Generation, Personalized Retargeting, Market Research, E-commerce Conversion
- Integrations
- CRM integration, ERP integration, DMP integration
- Official website
- Visit whichit official website
How AI is used
Whichit is a platform designed for the creation of Interactive Commercial Content (ICC), such as polls, quizzes, surveys, and trivia. The software is built for marketers and advertisers to use conversational formats that can be deployed across social media, ad networks, and messaging apps like WhatsApp.
The tool uses machine learning and AI to profile users based on their responses in real time. This process allows businesses to create micro-segmentations of their audience, which can then be used for personalized retargeting and specific commercial incentives.
For e-commerce users, the platform includes features such as smart product redirects and auto-add to basket functionality. It is designed to be responsive, meaning the content units automatically adjust their size and structure for different digital channels.
Buyers should be aware that the provided evidence indicates Whichit has been acquired and has ceased commercial activity.
Key Features
Interactive ICC Units
Creation of responsive polls, quizzes, surveys, and trivia designed for commercial engagement.
Real-time User Profiling
Uses AI and machine learning to classify users based on their preferences as they interact with content.
Engage Cards
Tailored commercial calls-to-action, such as coupons or app downloads, presented at the end of an interactive unit.
Smart Product Redirects
Directs users to specific products based on their preferences expressed during the interaction.
Auto-add to Basket
Supports adding products directly to a shopping cart from the interactive unit.
Micro-segmentation
Classifies users into small groups based on first-party data for retargeting.
Use Cases
Audience Engagement
Creating interactive polls and trivia to start a dialogue with potential customers.
Lead Generation
Using surveys and quizzes to gather user information and preferences.
Personalized Retargeting
Profiling users in real time to deliver tailored advertising and commercial incentives.
Market Research
Gathering first-party preference data to understand market trends.
E-commerce Conversion
Using smart redirects and auto-add to basket features to move users from a quiz to a purchase.
Integrations
- CRM integration
- ERP integration
- DMP integration
FAQ
What are ICC units in Whichit?
- ICC stands for Interactive Commercial Content. These are responsive units like polls, quizzes, and surveys that have a commercial focus.
How does Whichit use AI?
- The platform uses machine learning and AI to profile users in real time based on their preferences, allowing for the delivery of bespoke commercial incentives.
What happens if I exceed the monthly delivery allowance?
- Once the monthly allowance is crossed, exceed impressions are counted as debt and charged automatically at $0.15 CPM.
Is Whichit still available for new users?
- The provided evidence states that Whichit has been acquired and has ceased commercial activity.
Source category: Marketing
Source subcategory: Content Creation
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