Whichit Review: Interactive Commercial Content Software
Whichit helps marketing agencies and e-commerce brands engage audiences through interactive units. It may be useful for teams looking to gather first-party preference data and deliver personalized commercial offers.
At a glance
- Category
- Marketing
- Best for
- Marketing Agencies, E-commerce Businesses
- Pricing
- All plans include a 14-day free trial. Overage charges for exceeding monthly ICC delivery allowances are $0.15 CPM.
- Key use cases
- Audience Engagement, Lead Generation, Personalized Retargeting, Market Research, E-commerce Conversion
- Integrations
- CRM integration, ERP integration, DMP integration
- Official website
- whichit.co
Whichit is a platform designed for the creation of Interactive Commercial Content (ICC), such as polls, quizzes, surveys, and trivia. The software is built for marketers and advertisers to use conversational formats that can be deployed across social media, ad networks, and messaging apps like WhatsApp.
The tool uses machine learning and AI to profile users based on their responses in real time. This process allows businesses to create micro-segmentations of their audience, which can then be used for personalized retargeting and specific commercial incentives.
For e-commerce users, the platform includes features such as smart product redirects and auto-add to basket functionality. It is designed to be responsive, meaning the content units automatically adjust their size and structure for different digital channels.
Buyers should be aware that the provided evidence indicates Whichit has been acquired and has ceased commercial activity.
Key Features
Creation of responsive polls, quizzes, surveys, and trivia designed for commercial engagement.
Uses AI and machine learning to classify users based on their preferences as they interact with content.
Tailored commercial calls-to-action, such as coupons or app downloads, presented at the end of an interactive unit.
Directs users to specific products based on their preferences expressed during the interaction.
Supports adding products directly to a shopping cart from the interactive unit.
Classifies users into small groups based on first-party data for retargeting.
Use Cases
Creating interactive polls and trivia to start a dialogue with potential customers.
Using surveys and quizzes to gather user information and preferences.
Profiling users in real time to deliver tailored advertising and commercial incentives.
Gathering first-party preference data to understand market trends.
Using smart redirects and auto-add to basket features to move users from a quiz to a purchase.
Best For
Integrations
Pricing
All plans include a 14-day free trial. Overage charges for exceeding monthly ICC delivery allowances are $0.15 CPM.
FAQ
ICC stands for Interactive Commercial Content. These are responsive units like polls, quizzes, and surveys that have a commercial focus.
The platform uses machine learning and AI to profile users in real time based on their preferences, allowing for the delivery of bespoke commercial incentives.
Once the monthly allowance is crossed, exceed impressions are counted as debt and charged automatically at $0.15 CPM.
The provided evidence states that Whichit has been acquired and has ceased commercial activity.
Source category: Marketing
Source subcategory: Content Creation
