{"best_for":["Marketing Agencies","E-commerce Businesses"],"citation":{"dataset":"aitoolsforbusiness-agent-tool-export","directory_tool_url":"https://aitoolsforbusiness.ai/whichit","json_profile_url":"https://aitoolsforbusiness.ai/data/tools/whichit.json","markdown_profile_url":"https://aitoolsforbusiness.ai/data/markdown/tools-md-048.json","schema_version":"1.4.0","suggested_citation_label":"AI Tools for Business: whichit (https://aitoolsforbusiness.ai/whichit)"},"features":["Interactive ICC Units: Creation of responsive polls, quizzes, surveys, and trivia designed for commercial engagement.","Real-time User Profiling: Uses AI and machine learning to classify users based on their preferences as they interact with content.","Engage Cards: Tailored commercial calls-to-action, such as coupons or app downloads, presented at the end of an interactive unit.","Smart Product Redirects: Directs users to specific products based on their preferences expressed during the interaction.","Auto-add to Basket: Supports adding products directly to a shopping cart from the interactive unit.","Micro-segmentation: Classifies users into small groups based on first-party data for retargeting."],"freshness_status":"fresh","name":"whichit","pricing_note":"All plans include a 14-day free trial. Overage charges for exceeding monthly ICC delivery allowances are $0.15 CPM.","pricing_url":"https://whichit.co/pricing","primary_category":"Marketing","profile_last_verified":"2026-06-04T17:24:41.101Z","secondary_categories":[],"short_description":"Whichit is an interactive commercial content platform used to create polls, quizzes, and surveys that profile users in real time for marketing purposes.","slug":"whichit","sponsorship_status":"none","url":"https://aitoolsforbusiness.ai/whichit","use_cases":["Audience Engagement: Creating interactive polls and trivia to start a dialogue with potential customers.","Lead Generation: Using surveys and quizzes to gather user information and preferences.","Personalized Retargeting: Profiling users in real time to deliver tailored advertising and commercial incentives.","Market Research: Gathering first-party preference data to understand market trends.","E-commerce Conversion: Using smart redirects and auto-add to basket features to move users from a quiz to a purchase."],"website_url":"https://whichit.co/"}