Whatagraph: Marketing Analytics & Reporting Software
Whatagraph helps marketing agencies and brands consolidate data from various channels into a single dashboard. It is designed for teams that need to provide client-ready reporting without extensive technical or data science skills.
At a glance
- Category
- Marketing
- Best for
- Marketing Agencies, Performance Marketers, eCommerce Brands, Non-technical marketing managers
- Pricing
- Pricing includes a Free forever plan, a Start plan at 199€ per month, and a Boost plan at 399€ per month (billed annually). A custom Max plan is available for enterprise needs.
- Key use cases
- Agency Client Reporting, Cross-Channel Performance Tracking, AI-Assisted Insight Generation, Data Centralization
- Integrations
- Facebook Ads, Google Ads, Instagram, LinkedIn Ads, Google Search Console
- Official website
- whatagraph.com
Whatagraph is a marketing intelligence platform designed to help businesses move away from manual spreadsheets. It connects marketing data sources, cleans the data, and uses AI to help users generate reports and summaries from prompts.
The tool is aimed at performance marketers, marketing agencies, and eCommerce brands. It supports the creation of cross-channel dashboards and offers white-label options for agencies presenting data to their clients.
Buyers should consider that the platform uses a credit-based system for connecting data accounts, which means the cost may scale depending on the number of sources integrated. It offers different tiers of functionality, ranging from basic reporting to enterprise-level administrative controls.
Key Features
An AI assistant that supports report creation, performance summaries, and a chat interface for querying marketing data.
Built-in connections for over 55 marketing platforms, including Google Ads, Facebook Ads, and LinkedIn.
Supports scheduling and sending automated performance reports via email in PDF export.
Allows agencies to apply custom branding and use a custom report domain for client delivery.
Provides a centralized view to monitor marketing metrics across different countries, brands, or channels.
Includes pre-made transformations and the ability to create custom formulas and blended metrics.
Use Cases
Using white-label dashboards and automated email sends to share performance results with clients.
Consolidating data from search, social, and email platforms into one view to monitor marketing ROI.
Using AI prompts to generate performance summaries and explain data trends in plain language.
Connecting various marketing accounts to a single hub to reduce manual CSV exports.
Best For
Integrations
Pricing
Pricing includes a Free forever plan, a Start plan at 199€ per month, and a Boost plan at 399€ per month (billed annually). A custom Max plan is available for enterprise needs.
FAQ
A source credit is used to connect one data account, such as a single Facebook Ads account, regardless of the plan you are using.
Yes, it includes features for agencies, such as white-label customization and automated client reporting.
Through Whatagraph IQ, users can create reports, generate performance summaries, and ask questions about their data using simple prompts.
Whatagraph is GDPR compliant and processes data within the European Union.
Source category: Marketing
Source subcategory: Analytics & Reporting
Software Type:
How AI is used
Whatagraph is an AI-powered marketing intelligence platform for agencies and brands that supports the collection and visualization of marketing data. It includes workflows for AI-generated reporting and cross-channel monitoring. Buyers should note that connected data sources are managed via a credit system.
Pros & Cons
- Broad range of native integrations across various marketing categories
- AI tools may help reduce the manual effort of building reports
- GDPR compliant with data processed within the European Union
- Drag-and-drop interface for those without data science expertise
- The number of connected data accounts is limited by credits, which vary by plan
- Advanced features like SSO, Public API, and dedicated success managers are limited to the Max plan
- Certain performance monitoring and branding tools require a plan upgrade
