AI TOOL PROFILE
Whatagraph: Marketing Analytics & Reporting Software
- Marketing
- Analytics and Reporting
- Marketing Agencies
- Performance Marketers
- eCommerce Brands
- Non-technical marketing managers
Pricing
Pricing includes a Free forever plan, a Start plan at 199€ per month, and a Boost plan at 399€ per month (billed annually). A custom Max plan is available for enterprise needs.
At a glance
- Best for
- Marketing Agencies, Performance Marketers, eCommerce Brands, Non-technical marketing managers
- Key use cases
- Agency Client Reporting, Cross-Channel Performance Tracking, AI-Assisted Insight Generation, Data Centralization
- Integrations
- Facebook Ads, Google Ads, Instagram, LinkedIn Ads, Google Search Console
- Official website
- Visit Whatagraph tools official website
How AI is used
Whatagraph is a marketing intelligence platform designed to help businesses move away from manual spreadsheets. It connects marketing data sources, cleans the data, and uses AI to help users generate reports and summaries from prompts.
The tool is aimed at performance marketers, marketing agencies, and eCommerce brands. It supports the creation of cross-channel dashboards and offers white-label options for agencies presenting data to their clients.
Buyers should consider that the platform uses a credit-based system for connecting data accounts, which means the cost may scale depending on the number of sources integrated. It offers different tiers of functionality, ranging from basic reporting to enterprise-level administrative controls.
Key Features
Whatagraph IQ
An AI assistant that supports report creation, performance summaries, and a chat interface for querying marketing data.
Native Integrations
Built-in connections for over 55 marketing platforms, including Google Ads, Facebook Ads, and LinkedIn.
Automated Email Delivery
Supports scheduling and sending automated performance reports via email in PDF export.
White-Label Customization
Allows agencies to apply custom branding and use a custom report domain for client delivery.
Cross-Channel Monitoring
Provides a centralized view to monitor marketing metrics across different countries, brands, or channels.
Data Cleaning & Transformation
Includes pre-made transformations and the ability to create custom formulas and blended metrics.
Use Cases
Agency Client Reporting
Using white-label dashboards and automated email sends to share performance results with clients.
Cross-Channel Performance Tracking
Consolidating data from search, social, and email platforms into one view to monitor marketing ROI.
AI-Assisted Insight Generation
Using AI prompts to generate performance summaries and explain data trends in plain language.
Data Centralization
Connecting various marketing accounts to a single hub to reduce manual CSV exports.
Integrations
- Facebook Ads
- Google Ads
- LinkedIn Ads
- Google Search Console
- Shopify
- HubSpot
- Salesforce
- Google Sheets
- BigQuery
- Looker Studio
FAQ
What is a 'source credit' in Whatagraph?
- A source credit is used to connect one data account, such as a single Facebook Ads account, regardless of the plan you are using.
Is Whatagraph suitable for marketing agencies?
- Yes, it includes features for agencies, such as white-label customization and automated client reporting.
How does the AI functionality work in Whatagraph?
- Through Whatagraph IQ, users can create reports, generate performance summaries, and ask questions about their data using simple prompts.
Where is the data processed and is it compliant?
- Whatagraph is GDPR compliant and processes data within the European Union.
Source category: Marketing
Source subcategory: Analytics & Reporting
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