AI TOOL PROFILE
Voluum: Ad Tracking and Marketing Analytics Software
- Marketing
- Analytics and Reporting
- Media buyers
- Performance marketing agencies
- Affiliate marketers
- iGaming operators
- Lead generation companies
Pricing
Plans range from $119/month (Profit) to $7,999/month (Executive) when billed annually. Automizer add-ons range from free to $2,380/month based on tracked ad spend limits.
At a glance
- Best for
- Media buyers, Performance marketing agencies, Affiliate marketers, iGaming operators, Lead generation companies
- Key use cases
- Cross-Channel Campaign Tracking, iGaming Player Acquisition, Bot Traffic Mitigation, Automated Bid Management, Landing Page Optimization
- Integrations
- Facebook Ads, Google Ads, TikTok, Taboola, Outbrain
- Official website
- Visit Voluum (Access Keys) official website
How AI is used
Voluum is a cloud-based ad tracking and analytics platform designed to centralize data from various traffic sources. It supports a wide range of ad formats, including native, display, search, social, and video ads, and monitors over 30 metrics per visit in real time.
The software is designed for performance marketers, affiliate agencies, and iGaming operators who manage traffic across different networks. It provides tools for A/B split testing, bot detection, and campaign adjustments via the Automizer feature.
Users can organize their work into separate workspaces and manage team access through role-based permissions. The platform also includes tools for distributing traffic between landing pages and offers.
Buyers should confirm how the event-based pricing and overage charges align with their expected traffic volume and whether the API access levels on different plans meet their technical requirements.
Key Features
Multi-Platform Integration
Connects with over 70 ad platforms to synchronize costs and track campaigns from a single dashboard.
Traffic Distribution AI
Uses machine learning to automatically distribute traffic to landing pages, offers, and paths.
Anti-Fraud Kit
Designed to detect suspicious traffic and block bot activity within campaign flows.
Automizer
Supports campaign automation through rules and alerts to pause or activate campaigns and change bids.
Real-Time Reporting
Provides data on over 30 metrics per visit, click, and conversion for paid and organic traffic.
Collaboration Workspaces
Allows teams to separate campaigns into manageable groups with specific access levels and permissions.
A/B Split Testing
Supports testing combinations of offers, landing pages, and paths to identify effective versions.
Use Cases
Cross-Channel Campaign Tracking
Monitoring performance across native, display, social, and search ads in one location.
iGaming Player Acquisition
Tracking registrations and first-time deposits (FTDs) using postbacks to support acquisition efforts.
Bot Traffic Mitigation
Using the Anti-Fraud Kit to identify and block invalid traffic to help protect ad budgets.
Automated Bid Management
Setting auto-rules to adjust bids or pause campaigns based on real time performance data.
Landing Page Optimization
Using AI-driven traffic distribution to test and route users to different landing pages.
Integrations
- Facebook Ads
- Google Ads
- TikTok
- Taboola
- Outbrain
- Affilka
- CSV import
FAQ
What is an 'event' in Voluum pricing?
- An event is any single action being tracked, such as a visit, click, conversion, or impression.
Does Voluum support a free trial?
- The provided evidence mentions a 14-day platform preview with no payment details required.
What happens if I exceed my monthly event limit?
- Tracking does not stop, but overage charges are applied for every 1,000 events that exceed the plan limit.
Can I import data from another tracker?
- Voluum supports data import of landers and offers via CSV file format; however, new campaigns cannot be imported this way.
Source category: Marketing
Source subcategory: Analytics & Reporting
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