Voluum: Ad Tracking and Marketing Analytics Software
Voluum helps media buyers and marketing agencies track performance across multiple ad channels. It is designed for teams that need to manage campaign flows and automate traffic distribution.
At a glance
- Category
- Marketing
- Best for
- Media buyers, Performance marketing agencies, Affiliate marketers, iGaming operators, Lead generation companies
- Pricing
- Plans range from $119/month (Profit) to $7,999/month (Executive) when billed annually. Automizer add-ons range from free to $2,380/month based on tracked ad spend limits.
- Key use cases
- Cross-Channel Campaign Tracking, iGaming Player Acquisition, Bot Traffic Mitigation, Automated Bid Management, Landing Page Optimization
- Integrations
- Facebook Ads, Google Ads, TikTok, Taboola, Outbrain
- Official website
- voluum.com
Voluum is a cloud-based ad tracking and analytics platform designed to centralize data from various traffic sources. It supports a wide range of ad formats, including native, display, search, social, and video ads, and monitors over 30 metrics per visit in real time.
The software is designed for performance marketers, affiliate agencies, and iGaming operators who manage traffic across different networks. It provides tools for A/B split testing, bot detection, and campaign adjustments via the Automizer feature.
Users can organize their work into separate workspaces and manage team access through role-based permissions. The platform also includes tools for distributing traffic between landing pages and offers.
Buyers should confirm how the event-based pricing and overage charges align with their expected traffic volume and whether the API access levels on different plans meet their technical requirements.
Key Features
Connects with over 70 ad platforms to synchronize costs and track campaigns from a single dashboard.
Uses machine learning to automatically distribute traffic to landing pages, offers, and paths.
Designed to detect suspicious traffic and block bot activity within campaign flows.
Supports campaign automation through rules and alerts to pause or activate campaigns and change bids.
Provides data on over 30 metrics per visit, click, and conversion for paid and organic traffic.
Allows teams to separate campaigns into manageable groups with specific access levels and permissions.
Supports testing combinations of offers, landing pages, and paths to identify effective versions.
Use Cases
Monitoring performance across native, display, social, and search ads in one location.
Tracking registrations and first-time deposits (FTDs) using postbacks to support acquisition efforts.
Using the Anti-Fraud Kit to identify and block invalid traffic to help protect ad budgets.
Setting auto-rules to adjust bids or pause campaigns based on real time performance data.
Using AI-driven traffic distribution to test and route users to different landing pages.
Best For
Integrations
Pricing
Plans range from $119/month (Profit) to $7,999/month (Executive) when billed annually. Automizer add-ons range from free to $2,380/month based on tracked ad spend limits.
FAQ
An event is any single action being tracked, such as a visit, click, conversion, or impression.
The provided evidence mentions a 14-day platform preview with no payment details required.
Tracking does not stop, but overage charges are applied for every 1,000 events that exceed the plan limit.
Voluum supports data import of landers and offers via CSV file format; however, new campaigns cannot be imported this way.
Source category: Marketing
Source subcategory: Analytics & Reporting
