Versium REACH: B2B2C Data Enrichment and Identity Resolution
Versium helps marketing teams and data scientists enrich first-party data with demographics and firmographics. It is designed for businesses needing to link professional identities with consumer data for omnichannel campaigns.
At a glance
- Category
- Data & Analytics
- Best for
- Marketing Agencies, Small Businesses, Mid-Market Companies, Enterprise Companies, Data Scientists
- Pricing
- Pricing includes a Pay-As-You-Go model with a $125 minimum per file, Credit Packages starting at $250, and custom-priced Annual Subscriptions for high-volume needs.
- Key use cases
- Omnichannel Campaign Targeting, B2B Prospecting Enrichment, Customer Profile Unification, AI Model Training, Lead List Hygiene
- Integrations
- HubSpot, Zapier, Google Sheets, AWS Marketplace, Treasure Data
- Official website
- versium.com
Versium REACH is a cloud-based Data-as-a-Service (DaaS) platform designed for cleansing and scaling marketing data. It matches first-party records against a proprietary B2B2C identity graph containing over 2 billion contact points, which helps users map professional identities to personal attributes.
The tool is designed for marketing agencies and businesses that seek to expand their reach across email, telemarketing, and digital channels. It provides tools for enriching existing lists and building new audiences based on demographic or persona criteria.
Buyers should note that the platform focuses on US-specific data. Depending on the volume of records processed, users may choose between pay-as-you-go options, credit packages, or annual subscriptions.
The platform also includes an MCP Server for users who wish to connect AI agents directly to the identity graph using natural language commands.
Key Features
Appends demographics, firmographics, and business contact information to customer or prospect lists.
Matches first-party data against a B2B2C identity graph to link professional and personal identities.
Supports building custom marketing lists using demographic and persona filters.
Includes tools for deduplication, email validation, and data preparation to standardize records.
Matches visitor IP addresses to business domains to help identify companies browsing a website.
Uses Model Context Protocol to allow AI agents to search and enrich data via natural language.
Use Cases
Linking offline data to online identifiers to reach audiences across Meta, Google, and LinkedIn.
Adding company size, revenue, and industry details to B2B lead lists via firmographic append.
Connecting consumer emails to professional business details to create a more complete customer view.
Providing cleansed and enriched datasets to support machine learning and predictive modeling.
Using deduplication and email validation to help reduce bounces and remove duplicate records.
Best For
Integrations
Pricing
Pricing includes a Pay-As-You-Go model with a $125 minimum per file, Credit Packages starting at $250, and custom-priced Annual Subscriptions for high-volume needs.
FAQ
While some directories focus on sales prospecting, Versium specializes in identity resolution and linking professional personas to consumer data.
Yes, new users can access a free trial that includes 5 free data downloads and access to List Insights to preview match rates.
Pay-As-You-Go is available for low-volume needs, Credit Packages for moderate volume, and Annual Subscriptions for high-volume needs requiring API and MCP Server access.
The platform is CCPA compliant and operates as a registered data broker under Texas law.
Source category: Data & Analytics
Source subcategory: Data Integration
