Veritone Attribute: Broadcast Ad Attribution
Veritone Attribute helps broadcasters and radio stations provide proof-of-performance metrics to advertisers. It is designed for teams seeking to support client retention by demonstrating the impact of broadcast ads on website traffic.
At a glance
- Category
- Marketing
- Best for
- Radio stations, Linear broadcasters, Broadcast marketing managers, Media groups
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Measuring Ad Campaign Lift, Client Performance Reporting, Creative Optimization, Tracking Live Endorsements
- Integrations
- Google Analytics
- Official website
- veritoneattribute.com
Veritone Attribute is an analytics tool designed for linear broadcasters and radio stations. It correlates playout logs from the broadcaster with Google Analytics data from the advertiser's website to measure web lift during and after ad campaigns.
The platform is intended for companies that need to provide advertisers with data-driven evidence of campaign performance. It supports the tracking of both pre-recorded ads and live mentions to help identify how broadcast content drives online behavior.
Users can access metrics including daypart performance, creative effectiveness through A/B testing, and traffic channel filtering. The tool also supports the generation of branded performance reports to share with clients.
Buyers should confirm that they have access to the necessary playout logs and that their clients are willing to connect their Google Analytics accounts, as the tool relies on these two specific data inputs.
Key Features
Combines broadcaster playout logs and Google Analytics data to correlate ad spots with increases in website visitors.
Detects and tracks live mentions in addition to pre-recorded advertisements.
Provides visual charts and metrics covering daypart, placement, creative, and location.
Allows users to tailor the attribution window to fit their specific market and audience.
Supports the evaluation of different creative assets to help determine which performs better.
Includes tools to compare specific date ranges and evaluate historical lift over time.
Supports the creation of user permissions, shared groups, and organization families.
Use Cases
Correlating specific broadcast ad spots to increases in web traffic for an advertiser's site.
Generating and sending branded reports to advertisers to demonstrate broadcast spend ROI.
Using A/B testing and daypart metrics to identify which ad versions or time slots are most effective.
Attributing web traffic to live on-air mentions rather than only recorded spots.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
It collects playout logs from the broadcaster and Google Analytics data from the advertiser's website to correlate ad spots with increases in web traffic.
Yes, the platform includes live mention attribution to detect and track live on-air mentions.
It is primarily designed for broadcasters and radio stations that need to provide ROI data to their advertising clients.
Source category: Marketing
Source subcategory: Analytics & Reporting
