VenueX: Omnichannel Measurement Platform
VenueX helps multi-location retailers link in-store sales data to digital ad campaigns. It is designed for brands needing to measure the offline impact of their online marketing spend.
At a glance
- Category
- Marketing
- Best for
- Multi-location retailers, Enterprise companies with physical stores, Digital and e-commerce teams, Marketing agencies managing multi-location clients
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Measuring Offline Ad Impact, Local Search Management, Supporting Store Footfall, Identifying Store Conversion Blockers
- Integrations
- Google Ads, Google Business Profile, Google Merchant Center, Meta Business Manager, TikTok Ads
- Official website
- venuex.io
VenueX is a data measurement platform for retailers with multiple physical locations. It acts as a bridge between offline POS or CRM data and online advertising channels such as Google, Meta, and TikTok, allowing businesses to see how digital ads contribute to in-store revenue.
The platform supports data ingestion, activation, and consolidation. It allows users to sync location data and local inventory to map and search platforms and send offline conversion events back into ad algorithms to support campaign optimization.
For those managing many stores, it provides a unified dashboard to track performance across different regions and channels.
Buyers should confirm their data export capabilities, as the system relies on users pushing data via SFTP or webhooks in CSV, JSON, or Parquet formats.
Key Features
Ingests POS and CRM sales data and sends hashed conversion events to Google, Meta, and TikTok.
Synchronizes store addresses, hours, and categories to Google Business Profile and Apple Maps.
Syncs SKU-level availability and pricing to local search and discovery platforms.
Consolidates offline and omnichannel return on ad spend across channels and store levels.
Analyzes customer reviews across platforms to identify recurring themes that may affect store conversion rates.
Scans uploads for missing fields, formatting errors, and hash mismatches to help improve ad platform match rates.
Use Cases
Connecting in-store transaction data to digital campaigns to determine the ROAS of online ads on physical sales.
Updating store hours and location details across multiple map services from a single interface.
Using local inventory signals to show nearby shoppers that specific products are in stock.
Using AI to detect patterns in customer reviews, such as long queues or staffing issues, that may impact sales.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
No, VenueX does not require direct ERP or CRM access. It accepts data via secure SFTP or Webhook in CSV, JSON, or Parquet formats.
VenueX uses SHA-256 hashing for all PII before it leaves the user's environment and is GDPR and KVKK compliant.
VenueX integrates with Google Ads, Meta, TikTok, and map services including Google Business Profile and Apple Business Connect.
Source category: Marketing
Source subcategory: Analytics & Reporting
