Valiyou: Attention Value & Sponsorship Platform
Valiyou helps sports clubs, influencers, and nonprofits quantify their audience reach to support sponsorship negotiations. It is designed for organizations that require data-backed reports to show value to potential partners.
At a glance
- Category
- Browse Marketing tools
- Best for
- Sports clubs and athletes, Content creators and influencers, Nonprofit organizations, Event organizers, Musicians
- Pricing
- Pricing starts at €1,000 per year. Early Bird monthly plans are available: Starter at €99/mo, Professional at €299/mo, and Enterprise at €899/mo.
- Key use cases
- Sponsorship Pricing, Stakeholder Reporting, Nonprofit Impact Measurement, Partner Relationship Management
- Integrations
- Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, Zoho CRM
- Official website
- Visit Valiyou official website
Valiyou is a valuation platform designed to help organizations determine the market value of their audience's attention. It collects data from social media, digital platforms, physical events, and broadcasts, combining quantitative reach with a qualitative quality score to provide a financial valuation.
The tool is built for entities that rely on sponsorships, such as sports teams, content creators, and nonprofit organizations. It helps these users replace manual guessing when pricing sponsorship packages by providing a standardized calculation method.
Beyond valuation, the platform includes tools for managing the sponsorship lifecycle, including asset tracking and proposal generation. Buyers should note that reporting levels and valuation frequency vary between the Starter, Professional, and Enterprise tiers.
Organizations looking for this tool should confirm if the valuation methodologies align with their industry standards and if the available CRM integrations fit their existing sales workflow.
Key Features
Attention Valuation
Calculates market value by combining quantitative reach data with a qualitative quality score.
Sponsorship Management
Provides tools for managing sponsor relationships, tracking asset availability, and creating sponsorship packages.
Professional Proposal Generation
Supports the creation of PDF sponsorship proposals with custom templates and electronic signatures.
Centralized Dashboards
Provides a unified view of metrics and insights across various social and digital platforms.
AI Insights for Reports
An available add-on that analyzes data to generate business insights and trend recommendations.
Asset Tracking
Monitors the availability and allocation of digital and physical sponsorship inventory.
Use Cases
Sponsorship Pricing
Calculating the market value of brand reach to establish prices for sponsorship packages.
Stakeholder Reporting
Generating valuation reports to demonstrate reach and ROI to partners and investors.
Nonprofit Impact Measurement
Quantifying community impact and reach to support grant applications and donor transparency.
Partner Relationship Management
Using the platform as a centralized CRM to track sponsor interactions and contract approvals.
Best For
- Sports clubs and athletes
- Content creators and influencers
- Nonprofit organizations
- Event organizers
- Musicians
Integrations
- Salesforce
- HubSpot
- Pipedrive
- Microsoft Dynamics
- Zoho CRM
- Excel import
- Power BI
- CSV import
Pricing
Pricing starts at €1,000 per year. Early Bird monthly plans are available: Starter at €99/mo, Professional at €299/mo, and Enterprise at €899/mo.
FAQ
Who is Valiyou designed for?
- It is designed for sports clubs, influencers, nonprofits, businesses, musicians, and event organizers who need to quantify their audience value.
What is the difference between the Starter and Professional plans?
- The Starter plan focuses on basic valuations and reporting, while the Professional plan adds the sponsorships module, analytics, and weekly valuation updates.
How does Valiyou calculate value?
- It uses a combination of quantitative reach (based on industry CPM rates) and a qualitative 'Quality Score' to determine market value.
Source category: Marketing
Source subcategory: Analytics & Reporting
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Categories
Software Type
How AI is used
Valiyou is a sponsorship valuation platform for sports teams, influencers, and nonprofits that converts audience attention into a measurable market value. It supports workflows for reach analysis, proposal generation, and sponsor CRM. Buyers should confirm plan tiers, as core sponsorship management features are not included in the Starter plan.
Pros & Cons
Pros
- Transparent valuation formulas without hidden algorithms
- Covers both digital reach and physical event presence
- Includes a built-in contract and proposal builder with e-signatures
- EU-based data storage with GDPR compliance
Cons
- Starter plan is limited to monthly valuations and basic reporting
- Sponsorship management and analytics are not available on the Starter tier
- API access and SSO are reserved for Enterprise users
