AI TOOL PROFILE
Utelly: TV and OTT Content Discovery Software
- Other
- Content Discovery Platform
- Pay TV Operators
- OTT Providers
- Broadcasters
- Smart TV and STB Providers
- Digital Publishers
- Mobile Operators
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Pay TV Operators, OTT Providers, Broadcasters, Smart TV and STB Providers, Digital Publishers
- Key use cases
- Unified Content Discovery, Metadata Enhancement, Targeted Content Promotion, Viewer Retention
- Integrations
- CRM, PostgreSQL, JSON import, XML import, CSV import
- Official website
- Visit utelly official website
How AI is used
Utelly is a content discovery platform designed for the TV and OTT landscape. It supports aggregating metadata from various sources—including live TV, on-demand streams, and short-form content—to create a unified dataset that powers search and discovery features for end users.
The software is designed for media entities such as Pay TV operators, broadcasters, and smart TV providers. It supports the process of ingesting, matching, and merging disparate data feeds to help operators provide a consistent user experience across different platforms.
Beyond search, the platform includes tools for personalized recommendations and targeted content promotion. It also offers a retention engine that supports CRM integrations to help keep viewers engaged through coordinated campaigns.
Buyers should note that this is a technical solution requiring integration via APIs. Those considering the tool should confirm how the metadata aggregation and AI enrichment modules fit into their existing technical infrastructure.
Key Features
Metadata Aggregation
Ingests and merges metadata from multiple providers and external sources to create a unified dataset.
AI Metadata Enrichment
Uses NLP and ML models to add contextual tags and auto-tag content to support discoverability.
Universal Search
An entertainment-optimized search engine that supports handling typos, synonyms, and partial matches.
Recommendation Engine
Uses ML/AI techniques to generate personalized content suggestions based on user signals.
Promotion Engine
Helps operators promote specific content to targeted audiences based on business rules.
Retention Engine
Supports CRM integrations for push notifications and email marketing to help maintain viewer engagement.
Use Cases
Unified Content Discovery
Helping Pay TV and OTT providers offer a single search experience across multiple content catalogues.
Metadata Enhancement
Using AI to enrich sparse datasets with tags, ratings, and mood indicators for navigation.
Targeted Content Promotion
Promoting specific titles or channels to user segments to support engagement.
Viewer Retention
Integrating with CRM systems to send targeted notifications and keep users returning to the platform.
Integrations
- CRM
- PostgreSQL
- JSON import
- XML import
- CSV import
FAQ
What does Utelly do?
- Utelly aggregates metadata from various TV and OTT sources and provides AI-powered tools for search, recommendations, and content promotion.
Who is the target audience for Utelly?
- It is designed for media companies, including Pay TV operators, broadcasters, OTT providers, and Smart TV/STB manufacturers.
How does Utelly handle different metadata sources?
- It uses an ETL process to ingest data in formats like JSON, XML, and CSV, then uses AI matching to merge records into a unified dataset.
Source category: Other
Source subcategory: Content Discovery Platform
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