Utelly: TV and OTT Content Discovery Software
Utelly helps media operators and digital publishers organize content metadata to help viewers find shows and movies. It is designed for teams needing to unify multiple content feeds into a single search experience.
At a glance
- Category
- Other
- Best for
- Pay TV Operators, OTT Providers, Broadcasters, Smart TV and STB Providers, Digital Publishers
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Unified Content Discovery, Metadata Enhancement, Targeted Content Promotion, Viewer Retention
- Integrations
- CRM, PostgreSQL, JSON import, XML import, CSV import
- Official website
- utelly.com
Utelly is a content discovery platform designed for the TV and OTT landscape. It supports aggregating metadata from various sources—including live TV, on-demand streams, and short-form content—to create a unified dataset that powers search and discovery features for end users.
The software is designed for media entities such as Pay TV operators, broadcasters, and smart TV providers. It supports the process of ingesting, matching, and merging disparate data feeds to help operators provide a consistent user experience across different platforms.
Beyond search, the platform includes tools for personalized recommendations and targeted content promotion. It also offers a retention engine that supports CRM integrations to help keep viewers engaged through coordinated campaigns.
Buyers should note that this is a technical solution requiring integration via APIs. Those considering the tool should confirm how the metadata aggregation and AI enrichment modules fit into their existing technical infrastructure.
Key Features
Ingests and merges metadata from multiple providers and external sources to create a unified dataset.
Uses NLP and ML models to add contextual tags and auto-tag content to support discoverability.
An entertainment-optimized search engine that supports handling typos, synonyms, and partial matches.
Uses ML/AI techniques to generate personalized content suggestions based on user signals.
Helps operators promote specific content to targeted audiences based on business rules.
Supports CRM integrations for push notifications and email marketing to help maintain viewer engagement.
Use Cases
Helping Pay TV and OTT providers offer a single search experience across multiple content catalogues.
Using AI to enrich sparse datasets with tags, ratings, and mood indicators for navigation.
Promoting specific titles or channels to user segments to support engagement.
Integrating with CRM systems to send targeted notifications and keep users returning to the platform.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
Utelly aggregates metadata from various TV and OTT sources and provides AI-powered tools for search, recommendations, and content promotion.
It is designed for media companies, including Pay TV operators, broadcasters, OTT providers, and Smart TV/STB manufacturers.
It uses an ETL process to ingest data in formats like JSON, XML, and CSV, then uses AI matching to merge records into a unified dataset.
Source category: Other
Source subcategory: Content Discovery Platform
