Unomer: Consumer Insights and Market Research Platform
Unomer helps brand managers and insights leaders gather data on consumer perceptions and market trends. It is designed for teams needing agility in digital research and targeted audience engagement.
At a glance
- Category
- Marketing
- Best for
- Brand managers, Market research teams, Media planners, Insights leaders
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Ad Pre-testing and Evaluation, Concept and Product Testing, Consumer Profiling, Customer Experience (CX) Measurement
- Official website
- unomer.com
Unomer is a cloud-based consumer insights and market research platform designed to help brands understand their customers through digital data and direct feedback. It uses AI analytics to support the collection and synthesis of data from various sources.
The platform is built for insights leaders, brand managers, and media planners who need to track brand health or test new concepts. It supports the design and launch of mobile surveys and allows for the collection of video responses from targeted consumer segments.
Beyond surveys, the tool is designed to analyze data from social media and online reviews to provide a view of consumer sentiment. Buyers should confirm whether the platform's specific research modules, such as ad pre-testing or NPS measurement, align with their current marketing goals.
Key Features
Analyzes structured and unstructured data to identify consumer perceptions and sentiments.
Supports the creation and launch of surveys targeting specific audience segments.
Provides live data visualization for monitoring KPIs and market dynamics.
Collects interactive video responses to gather qualitative consumer feedback.
Extracts quantitative and qualitative insights from social media and web reviews.
Supports measuring brand health and benchmarking performance against competitors.
Use Cases
Testing advertising creatives and media plans to evaluate potential effectiveness.
Gathering consumer feedback on new product ideas, logos, or packaging.
Creating detailed segments based on consumer behavior and preferences.
Tracking customer satisfaction using tools like Net Promoter Score (NPS).
Best For
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
Unomer provides a digital platform for market research, offering AI analytics, mobile surveys, and real time dashboards to help brands understand consumer behavior.
The platform is designed for insights leaders, brand managers, and media planners.
Yes, it supports qualitative data collection through video capture and the analysis of open-ended text from online reviews.
Source category: Marketing
Source subcategory: Analytics & Reporting
