AI TOOL PROFILE

Tiki: AI Conversational Marketing for Travel

Tiki helps destination marketing organizations (DMOs) engage potential visitors through conversational AI. It is designed for tourism boards targeting travelers based on real-time planning behavior.
  • Marketing
  • AI Chatbot
  • Destination Marketing Organizations
  • Tourism Boards
  • Hospitality Brands
  • Travel Publishers

Pricing

Tiki uses a usage-based CPC (cost-per-click) model where advertisers pay when a traveler clicks through to their website.

At a glance

Best for
Destination Marketing Organizations, Tourism Boards, Hospitality Brands, Travel Publishers
Key use cases
Increasing Visitor Engagement, Contextual Audience Targeting, Travel Site Monetization
Visit tikitiki software interface screenshot

How AI is used

Tiki is an AI-driven advertising platform developed for the travel and tourism sector. It connects destination brands with people researching trips across a network of over 200 travel-specific publishers.

The platform is designed for Destination Marketing Organizations (DMOs) and hospitality brands. It provides conversational AI units that act as digital brand ambassadors to answer questions and guide potential visitors toward a destination's website.

In addition to conversational units, the platform supports large-format display ads and uses contextual targeting based on a user's current browsing session. This approach helps reach travelers while they are considering a destination.

Buyers should confirm if the cost-per-click (CPC) model aligns with their budget and verify how the publisher network fits their specific target markets.

Key Features

  • Envoy AI Conversational Marketing

    An AI-powered unit designed to engage travelers in a brand's voice to answer questions during the planning process.

  • Contextual Real Time Targeting

    Targets users based on their active in-session behavior and research patterns on travel websites.

  • Travel Publisher Network

    Provides access to over 200 travel-specific publishers reaching an estimated 150 million monthly travel planners.

  • Control Tower for Publishers

    A self-service monetization tool for travel publishers to manage and customize ad units.

  • Location-Based Attribution

    Reporting provided through a partnership with Azira to help track how digital media relates to physical visitation.

  • Brand Safety focus

    Placements are limited to travel-specific publishers to avoid undesirable content.

Use Cases

  • Increasing Visitor Engagement

    Using AI conversational units to answer traveler questions and guide them to destination landing pages.

  • Contextual Audience Targeting

    Reaching potential visitors who are currently researching competitive destinations in real time.

  • Travel Site Monetization

    Enabling travel publishers to use self-service tools to place high-impact media units on their pages.

FAQ

Who is Tiki designed for?

Tiki is built for Destination Marketing Organizations (DMOs), tourism businesses, hotels, airlines, and travel publishers.

How does Tiki's pricing work?

The platform uses a CPC-based pricing model, meaning advertisers pay for the clicks that lead travelers to their website.

What is the Envoy product?

Envoy is an AI-powered conversational marketing unit that engages potential visitors using a brand's voice and content to answer questions during travel planning.

Source category: Marketing

Source subcategory: AI Chatbot

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