Swaarm Review: Performance Marketing and Attribution Software
Swaarm helps marketing agencies and businesses track campaign attribution and manage app growth. It is designed for teams needing to automate bid adjustments and manage click fraud.
At a glance
- Category
- Marketing
- Best for
- Marketing Agencies, Performance Marketers, Mobile App Developers, Advertisers, Networks
- Pricing
- The CORE plan starts at €850/month, while the SCALE plan uses custom pricing. A four-week free trial is available.
- Key use cases
- Cross-Channel Campaign Tracking, Traffic Quality Control, Automated Campaign Management, Data-Driven Audience Targeting
- Official website
- swaarm.com
Swaarm is a tracking and attribution platform designed for performance marketers, developers, and agencies. It supports the management of marketing campaigns across mobile apps, mobile content, and web-based lead generation, providing a dashboard for monitoring revenue and profit in real time.
The platform is built for users who need granular data, offering 25 dimensions and 20 measures to analyze event patterns. It includes automation features that may help manage repetitive tasks, such as adjusting budgets or switching off underperforming traffic sources.
Buyers should confirm if they require the reporting features of the CORE plan or the automation and machine-learning tools found in the SCALE plan. The platform also includes tools for GDPR and CCPA compliance for businesses operating in regulated regions.
Key Features
Provides a dashboard to monitor tracking, revenue, and profit with 25 dimensions and 20 measures.
Uses machine-learning algorithms to show specific advertisements to users based on targeting data.
Supports the creation of rules to automatically change bids and budgets based on KPI performance.
Includes click and postback shielding to help filter impressions and clicks in real time.
An analytics tool designed to sort and filter events using a drag-and-drop interface.
Supports the automated transfer of offers, advertisers, and tracking links from other platforms.
Use Cases
Monitoring marketing efforts across mobile apps and web lead generation from a single dashboard.
Using real-time filtering and shielding to identify and manage click and postback fraud.
Applying optimization rules to manage bid adjustments for high volumes of events.
Using real-time restrictions on geography, devices, and carriers to refine campaign reach.
Best For
Pricing
The CORE plan starts at €850/month, while the SCALE plan uses custom pricing. A four-week free trial is available.
FAQ
Yes, Swaarm provides a Migration Assistant that supports the automated transfer of offers, advertisers, and tracking links.
The CORE plan starts at €850/month, and a custom SCALE plan is available for larger operations.
Swaarm offers a four-week free trial that includes access to their products and customer support team.
The platform is designed to support mobile apps, mobile content, and lead generation on desktop web.
Source category: Marketing
Source subcategory: Analytics & Reporting
