AI TOOL PROFILE
Swaarm Review: Performance Marketing and Attribution Software
- Marketing
- Analytics and Reporting
- Marketing Agencies
- Performance Marketers
- Mobile App Developers
- Advertisers
- Networks
Pricing
The CORE plan starts at €850/month, while the SCALE plan uses custom pricing. A four-week free trial is available.
At a glance
- Best for
- Marketing Agencies, Performance Marketers, Mobile App Developers, Advertisers, Networks
- Key use cases
- Cross-Channel Campaign Tracking, Traffic Quality Control, Automated Campaign Management, Data-Driven Audience Targeting
- Official website
- Visit swaarm official website
How AI is used
Swaarm is a tracking and attribution platform designed for performance marketers, developers, and agencies. It supports the management of marketing campaigns across mobile apps, mobile content, and web-based lead generation, providing a dashboard for monitoring revenue and profit in real time.
The platform is built for users who need granular data, offering 25 dimensions and 20 measures to analyze event patterns. It includes automation features that may help manage repetitive tasks, such as adjusting budgets or switching off underperforming traffic sources.
Buyers should confirm if they require the reporting features of the CORE plan or the automation and machine-learning tools found in the SCALE plan. The platform also includes tools for GDPR and CCPA compliance for businesses operating in regulated regions.
Key Features
Real-time Reporting
Provides a dashboard to monitor tracking, revenue, and profit with 25 dimensions and 20 measures.
Smart Links
Uses machine-learning algorithms to show specific advertisements to users based on targeting data.
Automated Optimization
Supports the creation of rules to automatically change bids and budgets based on KPI performance.
Fraud Prevention
Includes click and postback shielding to help filter impressions and clicks in real time.
Explorer Tool
An analytics tool designed to sort and filter events using a drag-and-drop interface.
Migration Assistant
Supports the automated transfer of offers, advertisers, and tracking links from other platforms.
Use Cases
Cross-Channel Campaign Tracking
Monitoring marketing efforts across mobile apps and web lead generation from a single dashboard.
Traffic Quality Control
Using real-time filtering and shielding to identify and manage click and postback fraud.
Automated Campaign Management
Applying optimization rules to manage bid adjustments for high volumes of events.
Data-Driven Audience Targeting
Using real-time restrictions on geography, devices, and carriers to refine campaign reach.
FAQ
Does Swaarm support migrating from another platform?
- Yes, Swaarm provides a Migration Assistant that supports the automated transfer of offers, advertisers, and tracking links.
What is the cost of Swaarm?
- The CORE plan starts at €850/month, and a custom SCALE plan is available for larger operations.
Is there a free trial available?
- Swaarm offers a four-week free trial that includes access to their products and customer support team.
Which business models does Swaarm support?
- The platform is designed to support mobile apps, mobile content, and lead generation on desktop web.
Source category: Marketing
Source subcategory: Analytics & Reporting
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