SegMetrics: Marketing Attribution Software
SegMetrics helps marketing agencies and digital businesses track the customer journey to identify which lead sources drive the highest lifetime value. It is designed for businesses with long nurture sequences or multi-channel funnels.
At a glance
- Category
- Browse Marketing tools
- Best for
- Marketing Agencies, SaaS Companies, Digital Course Creators, Coaching Businesses, E-commerce Stores
- Pricing
- Pricing starts at $57/month for the Launch plan. Higher tiers include Grow ($197/mo) and Scale ($397/mo). Annual billing includes two months free. A 14-day free trial is available.
- Key use cases
- Ad ROI Analysis, Email Funnel Optimization, Long-Cycle Lead Tracking, Agency Client Reporting
- Integrations
- Facebook, Google Ads, ActiveCampaign, HubSpot, HighLevel
- Official website
- Visit SegMetrics official website
SegMetrics is a marketing attribution tool designed to connect data from ad platforms, CRMs, and email systems into a single view. It uses person-centric tracking to show how individual users move from their first click to a final sale, rather than relying solely on event-based web analytics.
The software supports the tracking of lifetime value (LTV) and the financial impact of email funnels or ad campaigns, regardless of the sales cycle length. It is designed for marketers, digital training businesses, and agencies.
Technical features include first-party cookies and server-side tracking, which may help maintain data accuracy when ad blockers are enabled. The platform also tracks AI search platforms, such as ChatGPT and Claude, as a distinct channel to show how AI-driven discovery contributes to revenue.
Buyers should confirm their volume of active contacts when choosing a plan, as pricing is based on the number of people being actively engaged.
Key Features
Multi-Touch Attribution
Tracks clicks and touchpoints in the customer journey to link conversions to revenue and lifetime value.
Server-Side Tracking
Supports hosting a tracking pixel on a user's own domain to help avoid data loss from ad blockers.
AI Search Tracking
Identifies traffic from AI platforms like ChatGPT and Claude as a distinct marketing channel.
Lead Fingerprinting
Uses first-party cookies and fingerprinting to identify visitors across domains and devices.
Contact Journey Reporting
Provides a step-by-step view of the actions an individual contact took from the initial click to the sale.
Ad Conversion Feeder
Supports sending purchase conversion data back to ad platforms to help improve targeting.
Use Cases
Ad ROI Analysis
Identifying which ad campaigns drive the highest lifetime value rather than just initial clicks.
Email Funnel Optimization
Measuring the financial impact of specific email sequences and messaging on total revenue.
Long-Cycle Lead Tracking
Supporting attribution for high-ticket offers where a lead may take months to convert.
Agency Client Reporting
Consolidating fragmented marketing data into unified insights for client reporting.
Best For
- Marketing Agencies
- SaaS Companies
- Digital Course Creators
- Coaching Businesses
- E-commerce Stores
Integrations
- Google Ads
- ActiveCampaign
- HubSpot
- HighLevel
- SamCart
- ClickFunnels
- Zapier
- Stripe
- Shopify
- WooCommerce
Pricing
Pricing starts at $57/month for the Launch plan. Higher tiers include Grow ($197/mo) and Scale ($397/mo). Annual billing includes two months free. A 14-day free trial is available.
FAQ
What does SegMetrics track?
- It tracks clicks, purchases, and touchpoints in the customer journey, linking them to a specific person to calculate revenue and lifetime value (LTV).
Does it work with ad blockers?
- SegMetrics uses first-party cookies and offers server-side tracking on higher plans to help identify users when ad blockers are present.
How is pricing calculated?
- Pricing is based on the number of active contacts, defined as people marked active in an ESP, recent website visitors, or those with active purchases, subscriptions, or deals in the last 30 days.
Can it track traffic from ChatGPT?
- Yes, SegMetrics tracks AI Search (AEO) as a distinct channel to show how AI-driven discovery converts into leads and revenue.
Source category: Marketing
Source subcategory: Analytics & Reporting
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Categories
Software Type
How AI is used
SegMetrics is a multi-touch marketing attribution platform for agencies and digital businesses that links conversions to revenue and lifetime value. It supports tracking across ads, email, and AI search engines using server-side tracking and first-party cookies. Pricing is based on the number of active contacts.
Pros & Cons
Pros
- Offers a person-centric view of the funnel instead of only event-based metrics.
- Includes specific tracking for AI search engine traffic.
- Server-side tracking helps mitigate the impact of ad blockers.
- Provides native integrations with various CRMs and ESPs.
Cons
- Server-side tracking and custom dashboards are limited to higher-tier plans.
- Pricing is based on active contact counts, which increases as the business grows.
