Scrunch Review: AI Search Visibility and Monitoring
Scrunch helps businesses and agencies track their visibility in AI search results. It is designed for teams that need to understand their share of voice across LLMs and deliver optimized content to AI crawlers.
At a glance
- Category
- Marketing
- Best for
- Enterprises, Digital Marketing Agencies, Startups, Marketing operations managers
- Pricing
- Plans start at $250/month for Core and $500/month for Agency Core. Enterprise plans use custom pricing for expanded model coverage and API access. A 7-day free trial is available.
- Key use cases
- Monitoring Brand Presence, AI Search Visibility Optimization, Competitor Analysis, Agency Client Management, AI Content Delivery
- Integrations
- Google Analytics 4, Looker Studio, Slack, CSV export, Query API
- Official website
- scrunch.com
Scrunch is a platform designed to monitor brand presence and performance across AI platforms such as ChatGPT, Claude, Gemini, and Perplexity. It provides visibility into how brands are mentioned, their position in AI responses, and which sources are being cited by these models.
The tool is built for enterprises, digital agencies, and startups that want to adapt their digital presence for AI-driven search. It includes an Agent Experience Platform (AXP) that delivers AI-optimized versions of website content directly to AI agents without changing the human-facing site.
Beyond monitoring, the platform provides site audits and content recommendations that may help businesses improve their AI visibility. Users can track sentiment, monitor AI bot traffic, and analyze competitor performance across different regions and personas.
Buyers should confirm whether they require a single-brand setup or multi-brand management, as Core plans are limited to one brand workspace.
Key Features
Tracks brand presence, position, and sentiment across platforms including ChatGPT, Claude, Gemini, Perplexity, Meta AI, and others.
Delivers AI-optimized, bot-friendly HTML and pre-rendered pages directly to AI crawlers to help them understand site content.
Identifies which websites AI models are citing and provides an Influence Score to show which sources have the most impact.
Monitors AI agent visits to the website and tracks human referrals coming from AI platforms via Google Analytics 4.
Analyzes competitor presence and share of voice across specific prompts and AI platforms.
Identifies technical bugs preventing AI crawling and provides content suggestions to support visibility.
Use Cases
Tracking how a brand appears in AI search responses for specific customer prompts and personas.
Using site audits to identify visibility gaps and applying content recommendations to support citations.
Comparing brand share of voice against competitors across multiple LLMs.
Managing multiple client brands from a single workspace to track AI-first customer journeys.
Serving pre-rendered, JavaScript-free content to AI agents via the AXP to help with indexing.
Best For
Integrations
Pricing
Plans start at $250/month for Core and $500/month for Agency Core. Enterprise plans use custom pricing for expanded model coverage and API access. A 7-day free trial is available.
FAQ
Scrunch monitors how your brand appears in responses from AI platforms like ChatGPT and Gemini and provides tools to optimize your website so it is more easily cited by these AI agents.
The Core plan for brands starts at $250 per month, and the Agency Core plan starts at $500 per month. Enterprise pricing is custom based on specific needs.
It supports nine major platforms, including ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode, Meta AI, Microsoft Copilot, and Grok.
No, the Agent Experience Platform (AXP) creates an AI-friendly layer that delivers optimized content to AI agents without disrupting the human user experience on your live site.
Source category: Marketing
Source subcategory: AI Search
