Adthena Review: AI Search Intelligence Software
Adthena helps enterprise brands and marketing agencies monitor paid search landscapes and AI search visibility. It is designed for teams needing to identify competitor movements and manage brand trademarks in Google Ads.
At a glance
- Category
- Marketing
- Best for
- Enterprise companies, Digital marketing agencies, High-spend Google Ads advertisers
- Pricing
- Pricing is custom based on search universe size, geographies, and annual PPC spend. Brand Market View requires a minimum $500k annual Google Ads spend, while Whole Market View requires $2m+.
- Key use cases
- Monitoring AI Search Visibility, Competitor Spend Analysis, Brand Trademark Enforcement, PPC Budget Optimization
- Integrations
- Looker Studio, Microsoft Power BI
- Official website
- adthena.com
Adthena is a search intelligence platform designed for large-scale advertisers and digital agencies. It uses AI and historical data to provide a view of the paid search market that extends beyond native Google Ads reporting, focusing on competitor activity and the impact of generative AI on search visibility.
The tool is built for enterprise-level users, particularly those with significant annual Google Ads spends. It helps these users track how AI Overviews and LLMs such as ChatGPT and Perplexity may affect ad positions and click-through rates, while also identifying brand infringements.
Buyers should note that the platform is tailored for high-spend accounts. There are specific minimum spend requirements for different views, and the tool is designed for complex, large-scale search operations.
Integration options support pulling data into business intelligence tools for reporting, providing a view of search performance across different channels.
Key Features
Maps the competitive landscape to show which competitors are bidding on specific keywords and their estimated share of clicks and spend.
Monitors how Google AI Overviews (AIOs) displace ads and divert clicks, including a mobile vs. desktop split.
Tracks brand visibility and mentions within AI platforms such as ChatGPT and Perplexity.
Detects ad hijacking and trademark infringement to help stop unauthorized use of brand terms.
A conversational AI interface designed to answer paid search questions and provide summaries.
Provides visibility into competitor headlines, descriptions, and promotional strategies.
Use Cases
Tracking the frequency of AI Overviews to understand how they may affect ad positioning and CTR.
Identifying which rivals are increasing investment in specific search categories or regions.
Identifying and taking down infringing ads that bid on brand keywords.
Identifying keywords where a brand ranks #1 organically and no competitors are bidding to help reduce unnecessary spend.
Best For
Integrations
Pricing
Pricing is custom based on search universe size, geographies, and annual PPC spend. Brand Market View requires a minimum $500k annual Google Ads spend, while Whole Market View requires $2m+.
FAQ
Adthena is designed for enterprise brands and digital agencies that manage large-scale Google Ads budgets.
Yes, the Brand Market View typically requires a minimum $500,000 annual Google Ads spend, and the Whole Market View requires $2 million or more.
Unlike Auction Insights, which only shows overlapping terms, Adthena provides a wider view of the market, including keywords competitors bid on that the user does not.
Adthena does not offer a traditional free trial; instead, they provide personalized demos with product experts.
Source category: Marketing
Source subcategory: AI Search
