AI TOOL PROFILE
ROI Hunter: Product Performance Management
- Marketing
- Analytics and Reporting
- E-commerce stores
- Performance marketers
- Category managers
- Retail companies
Pricing
Pricing is based on a usage model, typically ranging from 1% to 5% of the user's ad spend.
At a glance
- Best for
- E-commerce stores, Performance marketers, Category managers, Retail companies
- Key use cases
- Managing Product Profitability, Promoting Trending Items, Scaling Creative Production, Reducing Dead Stock
- Integrations
- Meta, Google, Google Analytics, CRM, Adjust
- Official website
- Visit roi hunter easy official website
How AI is used
ROI Hunter is a product performance management (PPM) platform designed for e-commerce retailers. It analyzes campaign performance at the individual product level, combining ad spend with business metrics such as margins and return rates to identify profitable SKUs.
The software is intended for performance marketers, category managers, and e-commerce teams who require product-level reporting. It supports the creation of product segments—such as bestsellers or deadstock—which can be used to inform campaign strategies on Meta and Google.
In addition to analytics, the platform includes creative production tools. Users can use AI-powered editors to create image and video ads for product catalogs, which may reduce the manual design work required for product promotions.
Buyers should confirm if their monthly ad spend meets the requirements for a free audit and whether the percentage-based pricing model aligns with their budget.
Key Features
Product Insights
Collects performance data across channels and analytics platforms to provide a product-level view of the catalog.
Product Segmentation
Groups products into categories such as bestsellers, deadstock, and new arrivals for analysis in real time.
Campaign Creator
Supports the launch of product campaigns for Meta and Google Performance Max from within the platform.
AI Template Editor
Supports the creation of image and video promotions and the automation of product badges.
GenAI Tools
Includes tools for background removal and scene generation for product images.
Automation Rules
Supports setting rules for Meta campaigns, such as pausing ads based on budget or ROAS.
Use Cases
Managing Product Profitability
Identifying products with high return rates or low margins to help reduce ad spend allocated to them.
Promoting Trending Items
Using real-time data to promote new arrivals and trending products.
Scaling Creative Production
Using AI templates to turn static catalog images into product videos for Meta campaigns.
Reducing Dead Stock
Using automatic product classification to identify slow-moving items and coordinate marketing with category managers.
Integrations
- Meta
- Google Analytics
- CRM
- Adjust
- AppsFlyer
FAQ
What does ROI Hunter do?
- It is a platform that analyzes how individual products in an e-commerce catalog perform in ads, which helps retailers promote profitable items and limit spend on poor performers.
How much does ROI Hunter cost?
- The cost is typically between 1% and 5% of advertising spend.
Does ROI Hunter help with ad creatives?
- Yes, it includes an AI-powered template editor for images and videos, as well as GenAI tools for background removal and scene generation.
Who is eligible for the free Product Performance Audit?
- The free audit is available for companies that have over 1,000 SKUs and a dynamic ad spend of at least €50,000 per month.
Source category: Marketing
Source subcategory: Analytics & Reporting
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