Rival IQ: Competitive Social Media Analytics
Rival IQ helps marketing agencies and companies monitor competitor social activity. It is designed for teams that need to benchmark their performance using automated reporting.
At a glance
- Category
- Marketing
- Best for
- Marketing Agencies, Consumer Packaged Goods Companies, Nonprofits, Higher Education Institutions
- Pricing
- Plans start at $239/month. Annual plans provide a 15% discount.
- Key use cases
- Competitive Analysis, Social Media Auditing, Content Strategy Support, Brand Health Monitoring
- Integrations
- Google Data Studio connector
- Official website
- rivaliq.com
Rival IQ is a social media analytics tool for competitive intelligence. It tracks metrics across platforms including Facebook, Instagram, TikTok, Twitter, YouTube, LinkedIn, and Pinterest, allowing users to compare their own performance against specific competitors or industry benchmarks.
The software is designed for digital marketers, agencies, and organizations such as nonprofits or higher education institutions. It focuses on identifying trends and monitoring competitor activity through automated alerts and post analysis.
Capabilities include identifying boosted posts via machine learning and estimated competitor reach using AI-generated impressions. Users can organize their tracking into landscapes to manage different clients or business segments.
Buyers should confirm the tracked companies and data history limits for their specific needs, as these vary between the Drive, Engage, and Engage Pro plans.
Key Features
Tracks and compares publicly available metrics for a brand and its competitors across major social channels.
Uses machine learning to predict if a competitor's organic Facebook post has been promoted as an ad.
Provides estimated post impression data for competitors across supported channels.
Monitors mentions and sentiment across various sites, including blogs and Reddit, to track brand health.
Supports the creation of customizable charts and branded reports for export in PDF, PPTX, CSV, and PNG formats.
Automatically generates and delivers reports via email to internal teams or external clients.
Use Cases
Comparing social media growth and engagement rates against rivals to identify strategy gaps.
Using custom reports and social data to conduct periodic reviews of account performance.
Analyzing competitor post types, hashtags, and posting times to help inform content planning.
Tracking sentiment and mentions from various web sources to monitor public perception.
Best For
Integrations
Pricing
Plans start at $239/month. Annual plans provide a 15% discount.
FAQ
Rival IQ offers a 14-day free trial that does not require a credit card to sign up.
It tracks metrics across Facebook, Instagram, Twitter, TikTok, YouTube, LinkedIn, and Pinterest.
The Drive plan starts at $239/month for 10 companies and 6 months of data, while the Engage plan increases these limits and includes features like Facebook Ads reporting and the Google Data Studio Connector.
Source category: Marketing
Source subcategory: Analytics & Reporting
