Releasd: PR Reporting and Analytics Software
Releasd helps PR agencies and internal communications teams create visual reports to demonstrate the impact of their media work. It is designed for teams needing to consolidate coverage from multiple sources into a single branded format.
At a glance
- Category
- Browse Marketing tools
- Best for
- PR Agencies, In-house communications teams
- Pricing
- Pricing tiers include Core at £259/month, Pro at £389/month, and Advanced at £589/month. A 15% discount is available for annual payments.
- Key use cases
- Agency Client Reporting, In-House Comms Alignment, Campaign Wrap-ups, PR Event Reporting, B2B and Trade Reporting
- Integrations
- SimilarWeb, Moz
- Official website
- Visit releasd official website
Releasd is a reporting tool for PR professionals designed for PR agencies managing multiple client accounts and in-house communications teams that need to align reporting across different regions or campaigns.
The platform supports the consolidation of online, print, social, and broadcast coverage. Users can add context to their data through supporting narratives, activities, and collateral to present a comprehensive view of their work to stakeholders.
Buyers should note that Releasd is a reporting and analysis tool, not a media monitoring service. Users import their coverage from other monitoring tools, spreadsheets, or manual research into the platform for formatting and analysis.
Default packages include specific limits for the number of URLs and users, which buyers should confirm based on their specific volume needs.
Key Features
Drag-and-Drop Report Builder
Allows users to create custom layouts and report structures.
Reusable Templates
Supports the creation of report templates that can be cloned for regular monthly, quarterly, or annual reporting.
AI-Powered Analytics
Provides analysis on brand sentiment, mentions, prominence, and brand recall scores.
Branding Customization
Allows the creation of 'Brands' with specific logos, colors, and fonts to match client or corporate identities.
Attention Metrics
Includes 'Attention Earned' and 'Attention Cost Estimate' to quantify the attention generated by online coverage.
Multi-Channel Coverage Support
Supports the addition of URLs for online and social media, as well as files for print and broadcast coverage.
Use Cases
Agency Client Reporting
Managing different reporting cadences and visual styles for multiple clients within one platform.
In-House Comms Alignment
Consolidating results from various internal teams, regions, or external agencies for senior leadership.
Campaign Wrap-ups
Reporting on specific PR campaigns from objectives through to final coverage and results.
PR Event Reporting
Combining event photography, video, social engagement, and earned media into a single shareable report.
B2B and Trade Reporting
Showcasing trade-specific coverage and LinkedIn activity alongside supporting narrative.
Best For
- PR Agencies
- In-house communications teams
Integrations
- SimilarWeb
- Moz
Pricing
Pricing tiers include Core at £259/month, Pro at £389/month, and Advanced at £589/month. A 15% discount is available for annual payments.
FAQ
Is Releasd a media monitoring tool?
- No, Releasd is a reporting platform. It is designed to analyze and present coverage that is imported from other sources, such as monitoring tools or manual research.
How many users and URLs are included in the plans?
- By default, each package includes up to 5 users and the ability to add up to 500 URLs per month.
Can I try Releasd for free?
- Releasd offers a free 'Proof of Concept' report to teams who have completed a demo, which includes a branded report using real coverage.
Source category: Marketing
Source subcategory: Analytics & Reporting
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Categories
Software Type
How AI is used
Releasd is a PR reporting platform for agencies and in-house teams that converts media coverage into visual, branded reports. It supports AI-powered sentiment and brand recall analysis. It is a reporting tool and not a media monitoring service.
Pros & Cons
Pros
- Control over visual branding and report layouts
- Ability to include narrative and context alongside data
- Automated total calculations for different coverage types
- Multiple sharing options including interactive links and PDFs
Cons
- Does not include media monitoring; requires users to provide their own coverage URLs/files
- Default plans have a limit on the number of URLs (500/month) and users (5)
