AI TOOL PROFILE
Rampmetrics: Marketing Attribution & Campaign Tracking
- Marketing
- Analytics and Reporting
- B2B Marketing Teams
- Demand Generation Managers
- Marketing Operations Professionals
- CMOs
Pricing
Starter plans begin at $500/month billed annually ($600/month billed monthly) with a 14-day free trial. Custom enterprise pricing is available for advanced analytics and unlimited users.
At a glance
- Best for
- B2B Marketing Teams, Demand Generation Managers, Marketing Operations Professionals, CMOs
- Key use cases
- B2B Pipeline Tracking, Ad Spend Optimization, Buyer Journey Mapping, Executive Reporting
- Integrations
- Salesforce, HubSpot, Marketo, Pardot, Google Ads
- Official website
- Visit rampmetrics official website
How AI is used
Rampmetrics is a marketing attribution and campaign tracking tool designed for B2B organizations. It supports full-funnel visibility, allowing users to see how various touchpoints contribute to a closed deal rather than relying on first-click attribution.
The software is designed for CMOs, demand generation managers, and marketing operations professionals. It helps these roles identify which channels—such as LinkedIn, Google Ads, or email—are driving qualified pipeline and revenue.
Capabilities include multi-touch attribution, journey visualization, and automated reporting. The platform also supports conversational data analysis via integration with LLMs like ChatGPT and Claude.
Buyers should confirm if they require the Starter plan or the Custom plan, as features such as multi-touch attribution and full-funnel analytics are available on the Custom tier.
Key Features
Multi-touch Attribution
Tracks the buyer journey to attribute revenue to various campaigns and touchpoints.
Full-Funnel Visibility
Provides data on the buyer path from the first interaction through to the closed-won deal.
Ad Network ROI Tracking
Connects spend and revenue data from Google, LinkedIn, Meta, and Bing Ads.
Journey Visualization
Creates visual maps of how accounts, opportunities, and individuals move through the funnel.
Automated Slack Alerts
Sends notifications when campaigns hit specific pipeline thresholds or deals progress.
AI-Powered Insights
Integrates with LLMs like ChatGPT and Claude to support conversational data analysis.
Use Cases
B2B Pipeline Tracking
Connecting marketing touchpoints to pipeline growth and closed revenue.
Ad Spend Optimization
Analyzing the ROI of paid campaigns across LinkedIn, Google, and Meta to inform budget allocation.
Buyer Journey Mapping
Visualizing the sequence of events that lead a prospect to become a customer.
Executive Reporting
Creating reports on marketing's impact on company revenue.
Integrations
- Salesforce
- HubSpot
- Marketo
- Pardot
- Google Ads
- LinkedIn Ads
- Meta Ads
- Bing Ads
- Tableau
- Looker
- Power BI
- Domo
- Drift
- Qualified
- Uberflip
- PathFactory
- SplashThat
- Slack
FAQ
Do I need Salesforce to use Rampmetrics?
- No, Rampmetrics can pull data from a variety of backend systems and does not require Salesforce.
How long does the initial setup take?
- The baseline setup can typically be completed in one hour.
What is the difference between the Starter and Custom plans?
- The Starter plan provides basic analytics and Slack alerts, while the Custom plan includes multi-touch attribution, full-funnel analytics, and unlimited team members.
Does Rampmetrics integrate with ad platforms?
- Yes, it supports integrations with Google Ads, LinkedIn Ads, Meta Ads, and Bing Ads for ROI tracking.
Source category: Marketing
Source subcategory: Analytics & Reporting
More tools in Marketing
Other published listings in the Marketing category.
More tools in the Analytics and Reporting software type
Related listings that share the same software type for comparison and shortlisting.
