AI TOOL PROFILE
Pyxel: Automotive Visual Merchandising Software
- Ecommerce
- Content Creation
- Car dealerships
- OEMs
- Dealer groups
- Franchise retailers
- Independent dealers
- Commercial vehicle retailers
Pricing
Pricing was not clearly available from the provided evidence, though the vendor mentions simple monthly packages and no long-term contracts. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Car dealerships, OEMs, Dealer groups, Franchise retailers, Independent dealers
- Key use cases
- Digital Merchandising, Sales Lead Engagement, Workshop Communication, Brand Standardization
- Integrations
- DMS, eVHC
- Official website
- Visit Pyxel official website

How AI is used
Pyxel is a tool for the automotive retail sector, focusing on the visual presentation of vehicle stock and the digitization of customer interactions. It provides apps for iOS and Android that handle car photography and video capture, which may help dealers get vehicles listed online more quickly.
The platform is designed for a range of automotive businesses, including OEMs, dealer groups, franchise retailers, and independent dealers, as well as those selling commercial vehicles like trucks and motorcycles. Beyond photography, it includes communication tools for sales and aftersales workflows.
Buyers can use the system to create branded imagery and personalized videos for customers. It also provides a quality control process to help ensure that images across a dealer network meet specific brand standards.
Before choosing Pyxel, buyers should confirm how the tool integrates with their specific DMS or eVHC systems and whether the monthly pricing structure aligns with their operational budget.
Key Features
Automotive Photography App
Supports handheld and turntable vehicle imaging with background removal and image branding.
360° Imaging
Captures 360° interior and exterior views of vehicles for online listings.
Sales Communicator
Supports the creation of personalized videos and live video chats with potential buyers via branded landing pages.
Aftersales Communicator
Allows technicians to record HD videos of vehicle repairs from the workshop to share with customers for work approval.
Image QC
A quality assurance system that reviews images against brand requirements to support consistency.
Multi-Channel Delivery
Supports sending personalized content to customers via SMS and email.
Use Cases
Digital Merchandising
Creating branded photos and 360° tours for vehicle listings to help drive online enquiries.
Sales Lead Engagement
Sending personalized video responses to customer enquiries to build rapport before a site visit.
Workshop Communication
Providing videos of required repairs to help customers authorize aftersales work remotely.
Brand Standardization
Helping dealerships within a larger group or OEM network follow the same visual guidelines.
Integrations
- DMS
- eVHC
FAQ
What types of vehicle retailers can use Pyxel?
- The platform is designed for OEMs, dealer groups, franchise and independent dealers, as well as those selling trucks, vans, and motorcycles.
Does Pyxel work on mobile devices?
- Yes, the Pyxel app is available on both iOS and Android devices.
How does the Aftersales Communicator work?
- It allows technicians to record HD videos of vehicle issues in the workshop and send them to customers via a branded landing page for work approval.
Are there long-term contracts for Pyxel?
- The provider states they do not insist on long-term contracts and offer monthly payment packages.
Source category: Ecommerce
Source subcategory: Content Creation
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