AI TOOL PROFILE
Practifi | Financial Advisor CRM Purpose-Built for Wealth Management
- Finance and Accounting
- CRM
- Financial Advisors
- Wealth Management Firms
- Registered Investment Advisors (RIAs)
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website. Subscriptions are annual commitments with billing options for annual or quarterly payments.
At a glance
- Best for
- Financial Advisors, Wealth Management Firms, Registered Investment Advisors (RIAs)
- Key use cases
- Account Opening Automation, Annual Client Reviews, Referral Source Management, Compliance Oversight
- Integrations
- Orion, Black Diamond, Addepar, Schwab, Microsoft 365
- Official website
- Visit practifi official website
How AI is used
Practifi is a CRM platform purpose-built for wealth management, running on Salesforce Lightning infrastructure. It is designed for financial advisors, RIAs, and wealth management firms of various sizes, from boutique operations to enterprises with thousands of employees.
The software focuses on unifying client data—including demographics, assets, and engagement history—into a single view. It includes a built-in AI assistant, Practifi Intelligence, designed to help automate routine workflows and surface client insights to support personalized service.
Beyond data management, the platform includes tools for tracking growth pipelines, compliance tracking, and monitoring team productivity via analytics and reporting. Because it is built on Salesforce, it supports a wide range of third-party integrations.
Buyers should confirm if they require specific add-ons, such as the client portal or cybersecurity layers, as these are available as enhancements to the standard subscription.
Key Features
Client Data Unification
Brings together demographics, assets, goals, and engagement history into a single view of the client.
Practifi Intelligence
A built-in AI assistant designed to automate workflows and surface client insights.
Pipeline Management
An industry-specific engine for tracking opportunities, M&A, recruitment, and expansion.
Compliance Tracking
Supports the monitoring of emails, documents, meetings, and notes within secure client records.
Enterprise Workflow Engine
Provides pre-built workflows for tasks such as account openings and annual client reviews.
Analytics and Reporting
Tools to monitor team productivity, sales performance, and revenue tracking in real time.
Mobile App
Allows users to access client details, complete tasks, and start processes via a mobile application.
Use Cases
Account Opening Automation
Using pre-built workflow engines to manage the steps required for opening new client accounts.
Annual Client Reviews
Organizing yearly reviews using standardized platform workflows.
Referral Source Management
Segmenting and managing centers of influence (COI) with quantifiable detail to track referral growth.
Compliance Oversight
Embedding service workflows and monitoring commitments to help maintain regulatory standards.
Integrations
- Orion
- Black Diamond
- Addepar
- Schwab
- Microsoft 365
- Microsoft Outlook
- Google Suite
- DocuSign
- HubSpot
- Mailchimp
FAQ
Do I need a separate Salesforce subscription to use Practifi?
- No, a Practifi subscription includes the necessary access to the Salesforce platform.
Does Practifi offer a free trial?
- No, Practifi does not offer free trials; they provide tailored demos through their sales team.
What is included in a Practifi subscription?
- Subscriptions include guided implementation, access to the PractifiU e-learning portal, a dedicated Client Success Manager, and free upgrades.
Can the platform be customized for a specific firm's needs?
- Yes, the platform allows for customizations, and Practifi offers a Professional Services team to assist with these changes after go-live.
Source category: Finance & Accounting
Source subcategory: CRM
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