Practifi | Financial Advisor CRM Purpose-Built for Wealth Management
Practifi helps financial advisors and wealth management firms organize client data and track pipelines. It is designed for firms requiring a CRM specific to the financial services industry.
At a glance
- Category
- Finance & Accounting
- Best for
- Financial Advisors, Wealth Management Firms, Registered Investment Advisors (RIAs)
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website. Subscriptions are annual commitments with billing options for annual or quarterly payments.
- Key use cases
- Account Opening Automation, Annual Client Reviews, Referral Source Management, Compliance Oversight
- Integrations
- Orion, Black Diamond, Addepar, Schwab, Microsoft 365
- Official website
- practifi.com
Practifi is a CRM platform purpose-built for wealth management, running on Salesforce Lightning infrastructure. It is designed for financial advisors, RIAs, and wealth management firms of various sizes, from boutique operations to enterprises with thousands of employees.
The software focuses on unifying client data—including demographics, assets, and engagement history—into a single view. It includes a built-in AI assistant, Practifi Intelligence, designed to help automate routine workflows and surface client insights to support personalized service.
Beyond data management, the platform includes tools for tracking growth pipelines, compliance tracking, and monitoring team productivity via analytics and reporting. Because it is built on Salesforce, it supports a wide range of third-party integrations.
Buyers should confirm if they require specific add-ons, such as the client portal or cybersecurity layers, as these are available as enhancements to the standard subscription.
Key Features
Brings together demographics, assets, goals, and engagement history into a single view of the client.
A built-in AI assistant designed to automate workflows and surface client insights.
An industry-specific engine for tracking opportunities, M&A, recruitment, and expansion.
Supports the monitoring of emails, documents, meetings, and notes within secure client records.
Provides pre-built workflows for tasks such as account openings and annual client reviews.
Tools to monitor team productivity, sales performance, and revenue tracking in real time.
Allows users to access client details, complete tasks, and start processes via a mobile application.
Use Cases
Using pre-built workflow engines to manage the steps required for opening new client accounts.
Organizing yearly reviews using standardized platform workflows.
Segmenting and managing centers of influence (COI) with quantifiable detail to track referral growth.
Embedding service workflows and monitoring commitments to help maintain regulatory standards.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website. Subscriptions are annual commitments with billing options for annual or quarterly payments.
FAQ
No, a Practifi subscription includes the necessary access to the Salesforce platform.
No, Practifi does not offer free trials; they provide tailored demos through their sales team.
Subscriptions include guided implementation, access to the PractifiU e-learning portal, a dedicated Client Success Manager, and free upgrades.
Yes, the platform allows for customizations, and Practifi offers a Professional Services team to assist with these changes after go-live.
Source category: Finance & Accounting
Source subcategory: CRM
