Pickit Review: Digital Asset Management Software
Pickit helps marketing and brand teams centralize digital content and maintain brand consistency. It is designed for organizations that need to distribute approved assets across internal teams and external partners.
At a glance
- Category
- Marketing
- Best for
- Marketing Teams, Mid-Market Companies, Enterprise Companies, Small Businesses, Education Institutions
- Pricing
- Pickit offers a free tier and paid plans including Business Light, Business Plus, and Enterprise. Annual billing offers 20% savings, and volume pricing is available.
- Key use cases
- Centralizing Brand Assets, Digital Content Distribution, Automated Asset Tagging, Stock Image Sourcing
- Integrations
- Microsoft 365, Google Workspace, Dropbox, SharePoint, OneDrive
- Official website
- www.pickit.com
Pickit is a Digital Asset Management (DAM) and Brand Asset Management (BAM) platform designed to centralize a company's logos, photos, videos, and brand guidelines. It provides a cloud-based workspace for marketing materials to help teams reduce reliance on scattered folders and email chains.
The software is designed for marketers, sales teams, IT departments, and education institutions. It supports various assets, including images, icons, audio, and video files, and includes tools for storing licenses to help users maintain legal compliance.
Pickit provides distribution tools such as Boards and themed collections to help colleagues locate specific campaign materials. It also includes AI-powered image and facial recognition to support the tagging process, which may make searching for visuals more efficient.
Buyers should confirm which pricing tier fits their storage needs, as capacity varies between the Business Light, Business Plus, and Enterprise plans.
Key Features
Supports facial recognition and automatic image tagging to help users find assets without manual labeling.
A digital hub for storing and accessing brand assets, fonts, colors, and guidelines in one location.
Helps teams package and share contextual content, campaigns, or press kits in organized boards.
Provides analytics and word clouds to track asset usage and search trends.
Provides access to over one million licensed images, icons, and illustrations.
Stores image licenses and property releases alongside files to support legal compliance.
Use Cases
Consolidating logos, templates, and brand guidelines into one hub to help maintain consistency across the organization.
Sharing approved marketing materials and campaign assets with internal teams and external stakeholders.
Using AI facial and image recognition to categorize libraries of visuals for retrieval.
Accessing licensed stock photography and illustrations directly within the platform.
Best For
Integrations
Pricing
Pickit offers a free tier and paid plans including Business Light, Business Plus, and Enterprise. Annual billing offers 20% savings, and volume pricing is available.
FAQ
Pickit is used to centralize, organize, and distribute a company's digital assets, such as logos, photos, and brand guidelines, to help ensure consistency across teams.
Yes, Pickit offers a free tier, while more advanced modules and higher storage limits are available in the paid Business and Enterprise plans.
AI facial and image recognition for auto-tagging are available as part of the Enterprise plan.
Source category: Marketing
Source subcategory: Digital Asset Management
