AI TOOL PROFILE
Phyllo: Social Data API Platform
- Data and Analytics
- Data Integration
- Influencer marketing agencies
- PR agencies
- Online background verification firms
- Creator tool developers
- Financial services companies
- Visa and immigration services
Pricing
Customized plans are available for API access. Individual visa vetting reports are available at a promotional price of $39 (regularly $79).
At a glance
- Best for
- Influencer marketing agencies, PR agencies, Online background verification firms, Creator tool developers, Financial services companies
- Key use cases
- Influencer Brand Safety Vetting, Visa Application Social Screening, Creator Income Verification, Audience Demographic Analysis, Social Listening
- Official website
- Visit Phyllo tools official website
How AI is used
Phyllo is an API-first infrastructure designed to connect businesses with social data from various creator platforms. Instead of building individual integrations for each network, buyers can use a unified pipeline to fetch normalized data across 20+ platforms, including Instagram, TikTok, and YouTube.
The platform is designed for influencer marketing agencies, PR firms, background verification companies, and financial services. It supports functions such as identity verification, audience demographic analysis, income assessment, and content tracking.
Practical applications include AI-powered influencer vetting to identify brand safety risks and specialized social screening for visa applicants. The platform is built for developers to help reduce the work involved in managing platform approvals and webhooks.
Buyers should confirm if they need a full API integration for a custom app or a self-serve dashboard for manual vetting, as the platform offers different access methods.
Key Features
Unified Social Data APIs
Provides a single interface to access profile, audience, content, and income data across 20+ platforms.
Linkage SDK
Supports the process of connecting a user's social media profiles directly to a business application.
AI-Powered Social Screening
Uses AI to scan text, images, audio, and video for safety violations or specific keywords.
Comment Analysis
Uses LLMs to analyze comments for sentiment, intent, and brand relevance.
Identity Verification
Helps validate the authenticity of online creator profiles through authenticated connections.
Compliance Standards
Maintains SOC 2 Type 2 and GDPR compliance for handling sensitive creator data.
Use Cases
Influencer Brand Safety Vetting
Scanning an influencer's posting history to identify potentially controversial content before starting a partnership.
Visa Application Social Screening
Reviewing a candidate's digital footprint across multiple platforms to identify flags for immigration vetting.
Creator Income Verification
Retrieving verified earnings data for financial risk assessments or creator financing solutions.
Audience Demographic Analysis
Analyzing creator followers to determine age, gender, and location for brand matching.
Social Listening
Monitoring mentions of keywords or phrases across different social media platforms.
FAQ
What does Phyllo do?
- It provides a unified API that allows businesses to fetch normalized data from over 20 social platforms, reducing the need to build separate integrations for each one.
Who is this software designed for?
- It is designed for influencer marketing agencies, PR firms, background check companies, and developers building tools for the creator economy.
How much does the visa screening report cost?
- Visa vetting reports are currently offered at a promotional price of $39, with a regular price of $79.
Does the AI vetting only look at text?
- No, the AI model is multi-modal and can analyze captions, images, audio, and on-screen text in videos.
Source category: Data & Analytics
Source subcategory: Data Integration
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