ParallelDots ShelfWatch | Retail Shelf Analytics
ShelfWatch helps CPG manufacturers and retail managers monitor product placement and pricing compliance. It is designed for teams that need to digitize store audits and track share of shelf in real time.
At a glance
- Category
- Browse Ecommerce tools
- Best for
- CPG Manufacturers, Retail Store Managers, Trade Marketing Directors, Category Leaders, Field Sales Teams
- Pricing
- Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
- Key use cases
- Digitizing Store Audits, Monitoring Promotional Execution, Competitive Intelligence, Field Force Performance Tracking
- Integrations
- SFA apps, DMS apps, Power BI
- Official website
- Visit paralleldots inc shelfwatch official website
ParallelDots ShelfWatch is a retail execution platform designed to provide visibility into how products are merchandised on store shelves. It uses image recognition and AI to analyze photos taken by field agents, converting them into data on stock levels and shelf placement.
The software is designed for CPG manufacturers, retailers, and trade marketing directors who need to maintain store standards across multiple locations. It helps teams identify out-of-stock items, verify that promotional materials are displayed, and monitor competitor pricing and positioning.
Field users capture images via a mobile app that includes quality checks for blur and angle. This data feeds into corporate dashboards and reports, which may help management identify low-performing stores and direct field resources.
Buyers should confirm if their current field force is equipped for mobile image capture and whether they require the companion Saarthi tool for faster training of new SKUs.
Key Features
Planogram Compliance Detection
Uses image recognition to verify if products are placed according to the designated shelf layout.
On-Shelf Availability (OSA) Tracking
Monitors product stock levels on the shelf to help address out-of-stock issues.
Price Display Detection
Identifies pricing gaps and verifies if price tags are displayed.
Share of Shelf Analysis
Calculates the amount of shelf space occupied by a brand compared to competitors.
POSM Compliance Monitoring
Tracks the presence and placement of Point of Sale Materials and promotional displays.
AI-Assisted Image Capture
The mobile app alerts users to blurs, glares, or incorrect angles during the photo-taking process.
Offline Image Capture
Allows field agents to take audit photos in areas without internet and upload them once connected.
Use Cases
Digitizing Store Audits
Replacing manual checklists with image-based audits to capture shelf data.
Monitoring Promotional Execution
Verifying that promotional displays and POSM are implemented according to guidelines.
Competitive Intelligence
Tracking competitor assortments, pricing strategies, and shelf adjacencies.
Field Force Performance Tracking
Using a supervisor portal to benchmark sales rep performance and monitor store-level issues.
Best For
- CPG Manufacturers
- Retail Store Managers
- Trade Marketing Directors
- Category Leaders
- Field Sales Teams
Integrations
- SFA apps
- DMS apps
- Power BI
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
FAQ
What does ShelfWatch track on a retail shelf?
- It tracks on-shelf availability (OSA), planogram compliance, share of shelf, price tag accuracy, and the presence of promotional materials (POSM).
Can it be used in stores without internet access?
- Yes, the software includes an offline mode that allows field agents to capture images without a connection and upload them later.
How does the software handle photo quality?
- The app includes an image quality assistant that alerts the user if an image has issues such as blur, glare, or a steep angle.
Who is the intended user for this software?
- It is designed for CPG manufacturers, retailers, sales leaders, category managers, and trade marketing directors.
Source category: Ecommerce
Source subcategory: Computer Vision
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Categories
Software Type
How AI is used
ParallelDots ShelfWatch is a computer vision platform for CPG brands and retailers to monitor shelf execution. It supports workflows like planogram compliance, price detection, and on-shelf availability tracking.
Pros & Cons
Pros
- Includes a quality assistant to help reduce poor-quality image uploads
- Supports offline mode for audits in stores with limited connectivity
- Supports training of new SKUs via the companion Saarthi tool
- Supports customized reporting via Power BI
Cons
- Pricing details are not clearly available from the provided evidence
- Detection of new SKUs may require the separate Saarthi platform
- Requires field agents to capture images via mobile device
