AI TOOL PROFILE
OwlyWriter AI: Social Media AI Writing Assistant by Hootsuite
- Marketing
- AI Writing Assistant
- Social media managers
- Marketing agencies
- Small business owners
- Enterprise marketing teams
Pricing
OwlyWriter AI is included for Hootsuite customers. Pricing is based on Standard and Advanced monthly per-user tiers, with custom pricing for Enterprise plans. A 30-day free trial is available.
At a glance
- Best for
- Social media managers, Marketing agencies, Small business owners, Enterprise marketing teams
- Key use cases
- Drafting Social Captions, Content Calendar Planning, Ad Copy Testing, Maintaining Industry Compliance
- Integrations
- Canva, Adobe Express, Salesforce, Proofpoint, Google Drive
- Official website
- Visit OwlyWriter AI by Hootsuite official website
How AI is used
OwlyWriter AI is an AI-powered content creation tool integrated into the Hootsuite platform. It is designed to help users move from a basic prompt or a URL to a social media post, including captions and image suggestions, within their scheduling workflow.
The tool supports small businesses, marketing agencies, and enterprise organizations managing multiple social profiles. It focuses on social-first content, using copywriting formulas and social trend data via the OwlyGPT assistant to help create posts based on current conversations.
Beyond captions, the tool supports the creation of ad copy variations and content ideas. For businesses in regulated industries, it works with Hootsuite's approval workflows and compliance tools, allowing team members to review and edit AI-generated text before publication.
Buyers should confirm their Hootsuite plan, as certain features, such as the generative AI chatbot and advanced inbox automations, are available on Enterprise plans.
Key Features
AI Caption Generation
Generates captions from scratch, from a URL, or based on upcoming holidays, with options to adjust tone and length.
Content Idea Generator
Provides post ideas and inspiration to help users fill social media content calendars.
OwlyGPT Assistant
An AI assistant trained on real time social trends to help analyze performance and build campaigns.
AI Hashtag Suggestions
Generates relevant hashtags based on the post caption and image.
Copywriting Formulas
Supports marketing frameworks such as AIDA, HOOK, and AMP to structure posts.
Approval Workflow Integration
Supports internal review processes so AI-generated content is reviewed before going live.
Use Cases
Drafting Social Captions
Using prompts to generate first drafts of captions for multiple social networks.
Content Calendar Planning
Generating post ideas and holiday-themed content to organize scheduling.
Ad Copy Testing
Creating variations of ad copy to test different messages for paid social campaigns.
Maintaining Industry Compliance
Using AI drafts within a managed workflow to help ensure posts meet regulatory standards in sectors like finance.
Integrations
- Canva
- Adobe Express
- Salesforce
- Proofpoint
- Google Drive
- Dropbox
- Bitly
FAQ
Does OwlyWriter AI post content automatically?
- No. Users review and edit all AI-generated content before it is published.
Is OwlyWriter AI available for free?
- Full access to OwlyWriter AI requires a Hootsuite subscription, though a 30-day free trial is available.
Can OwlyWriter AI be used in regulated industries like finance?
- Yes, it is designed to work with Hootsuite's approval workflows and optional Proofpoint integration to help users maintain industry compliance.
Source category: Marketing
Source subcategory: AI Writing Assistant
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