OwlyWriter AI: Social Media AI Writing Assistant by Hootsuite
OwlyWriter AI helps social media managers and agencies create network-specific posts. It supports teams that need to maintain a content calendar while using brand or industry compliance standards.
At a glance
- Category
- Marketing
- Best for
- Social media managers, Marketing agencies, Small business owners, Enterprise marketing teams
- Pricing
- OwlyWriter AI is included for Hootsuite customers. Pricing is based on Standard and Advanced monthly per-user tiers, with custom pricing for Enterprise plans. A 30-day free trial is available.
- Key use cases
- Drafting Social Captions, Content Calendar Planning, Ad Copy Testing, Maintaining Industry Compliance
- Integrations
- Canva, Adobe Express, Salesforce, Proofpoint, Google Drive
- Official website
- www.hootsuite.com/platform/owly-writer-ai
OwlyWriter AI is an AI-powered content creation tool integrated into the Hootsuite platform. It is designed to help users move from a basic prompt or a URL to a social media post, including captions and image suggestions, within their scheduling workflow.
The tool supports small businesses, marketing agencies, and enterprise organizations managing multiple social profiles. It focuses on social-first content, using copywriting formulas and social trend data via the OwlyGPT assistant to help create posts based on current conversations.
Beyond captions, the tool supports the creation of ad copy variations and content ideas. For businesses in regulated industries, it works with Hootsuite's approval workflows and compliance tools, allowing team members to review and edit AI-generated text before publication.
Buyers should confirm their Hootsuite plan, as certain features, such as the generative AI chatbot and advanced inbox automations, are available on Enterprise plans.
Key Features
Generates captions from scratch, from a URL, or based on upcoming holidays, with options to adjust tone and length.
Provides post ideas and inspiration to help users fill social media content calendars.
An AI assistant trained on real time social trends to help analyze performance and build campaigns.
Generates relevant hashtags based on the post caption and image.
Supports marketing frameworks such as AIDA, HOOK, and AMP to structure posts.
Supports internal review processes so AI-generated content is reviewed before going live.
Use Cases
Using prompts to generate first drafts of captions for multiple social networks.
Generating post ideas and holiday-themed content to organize scheduling.
Creating variations of ad copy to test different messages for paid social campaigns.
Using AI drafts within a managed workflow to help ensure posts meet regulatory standards in sectors like finance.
Best For
Integrations
Pricing
OwlyWriter AI is included for Hootsuite customers. Pricing is based on Standard and Advanced monthly per-user tiers, with custom pricing for Enterprise plans. A 30-day free trial is available.
FAQ
No. Users review and edit all AI-generated content before it is published.
Full access to OwlyWriter AI requires a Hootsuite subscription, though a 30-day free trial is available.
Yes, it is designed to work with Hootsuite's approval workflows and optional Proofpoint integration to help users maintain industry compliance.
Source category: Marketing
Source subcategory: AI Writing Assistant
