{"best_for":["Social media managers","Marketing agencies","Small business owners","Enterprise marketing teams"],"citation":{"dataset":"aitoolsforbusiness-agent-tool-export","directory_tool_url":"https://aitoolsforbusiness.ai/owlywriter-ai-by-hootsuite","json_profile_url":"https://aitoolsforbusiness.ai/data/tools/owlywriter-ai-by-hootsuite.json","markdown_profile_url":"https://aitoolsforbusiness.ai/data/markdown/tools-md-033.json","schema_version":"1.4.0","suggested_citation_label":"AI Tools for Business: OwlyWriter AI by Hootsuite (https://aitoolsforbusiness.ai/owlywriter-ai-by-hootsuite)"},"features":["AI Caption Generation: Generates captions from scratch, from a URL, or based on upcoming holidays, with options to adjust tone and length.","Content Idea Generator: Provides post ideas and inspiration to help users fill social media content calendars.","OwlyGPT Assistant: An AI assistant trained on real time social trends to help analyze performance and build campaigns.","AI Hashtag Suggestions: Generates relevant hashtags based on the post caption and image.","Copywriting Formulas: Supports marketing frameworks such as AIDA, HOOK, and AMP to structure posts.","Approval Workflow Integration: Supports internal review processes so AI-generated content is reviewed before going live."],"freshness_status":"fresh","name":"OwlyWriter AI by Hootsuite","pricing_note":"OwlyWriter AI is included for Hootsuite customers. Pricing is based on Standard and Advanced monthly per-user tiers, with custom pricing for Enterprise plans. A 30-day free trial is available.","pricing_url":null,"primary_category":"Marketing","profile_last_verified":"2026-06-05T22:06:21.134Z","secondary_categories":[],"short_description":"OwlyWriter AI helps businesses generate social media captions, content ideas, and hashtags within the Hootsuite management dashboard.","slug":"owlywriter-ai-by-hootsuite","sponsorship_status":"none","url":"https://aitoolsforbusiness.ai/owlywriter-ai-by-hootsuite","use_cases":["Drafting Social Captions: Using prompts to generate first drafts of captions for multiple social networks.","Content Calendar Planning: Generating post ideas and holiday-themed content to organize scheduling.","Ad Copy Testing: Creating variations of ad copy to test different messages for paid social campaigns.","Maintaining Industry Compliance: Using AI drafts within a managed workflow to help ensure posts meet regulatory standards in sectors like finance."],"website_url":"https://www.hootsuite.com/platform/owly-writer-ai"}