AI TOOL PROFILE
Okkular: Product Enrichment Software for Ecommerce
- Ecommerce
- Product Management
- Fashion retailers
- Ecommerce stores with large product catalogs
- Online marketplaces
- Catalog managers
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website, though Tag-Gen is mentioned as having a free trial option via the Shopify App Store.
At a glance
- Best for
- Fashion retailers, Ecommerce stores with large product catalogs, Online marketplaces, Catalog managers
- Key use cases
- Automating Catalog Tagging, Supporting Onsite Search, Generating SEO Product Copy, Color Palette Mapping
- Integrations
- Shopify, SAP, CSV export
- Official website
- Visit okkular official website
How AI is used
Okkular is a product enrichment tool designed for ecommerce businesses, with a focus on fashion retailers. It uses visual AI to analyze product images and automatically generate tags, descriptions, and other metadata.
The platform is designed to help reduce manual tagging processes for stores with large catalogs. By automating the creation of alt text and color palette information, it supports onsite search and filtering for shoppers.
Buyers should consider that the tool focuses on automating the data entry side of catalog management. It is designed to integrate with platforms and marketplaces, including Shopify and SAP.
Users can select different tones for generated product descriptions, ranging from casual to formal, to better align with brand guidelines.
Key Features
Tag-Gen
Automates product tagging to generate metadata and descriptive attributes from images.
Description-Gen
Generates SEO-friendly product copy and keyword-rich descriptions based on visual AI analysis.
Visual AI Metadata Extraction
Extracts data from images to create alt text and color palette information.
Taxonomy Mapping
A tool to map a brand's product taxonomy and use a database of synonyms to help search results.
Tone Customization
Supports the selection of different tones, from casual to formal, for generated product descriptions.
Use Cases
Automating Catalog Tagging
Using Visual AI to automatically assign attributes and tags to fashion products to reduce manual entry.
Supporting Onsite Search
Generating metadata and synonyms to help shoppers find products through filters and search bars.
Generating SEO Product Copy
Creating keyword-rich product descriptions and alt text to support search engine discoverability.
Color Palette Mapping
Developing color metadata based on seasons and industry trends to support color filters.
Integrations
- Shopify
- SAP
- CSV export
FAQ
What does Okkular do for ecommerce stores?
- Okkular uses visual AI to automatically generate product tags, SEO-friendly descriptions, and metadata such as alt text and color palettes from product images.
Who is Okkular designed for?
- It is designed for fashion retailers and ecommerce stores of all sizes that manage large product catalogs and seek to reduce manual tagging.
Does Okkular integrate with other platforms?
- Yes, it is available on the Shopify App Store and SAP Store and supports data export via CSV.
Source category: Ecommerce
Source subcategory: Product Management
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