Octane11: B2B Marketing Analytics
Octane11 helps B2B marketing teams and agencies attribute marketing spend to specific company accounts and revenue. It is designed for organizations with high paid media budgets that need to track pipeline impact beyond click-through rates.
At a glance
- Category
- Browse Marketing tools
- Best for
- B2B Marketing Agencies, Enterprise B2B Marketing Teams, Demand Generation Leads, B2B CMOs
- Pricing
- Starter tier starts at $3,500/month for companies up to $100M revenue. Other tiers include Growth ($7,500/mo for up to $500M revenue) and Enterprise ($20,000/mo for up to $1B revenue). CRM and Email imports are available as add-ons for $1,000/mo plus a $5,000 setup fee.
- Key use cases
- B2B Ad Spend Attribution, Agency Client Reporting, Account-Based Marketing (ABM) Tracking, Budget Optimization
- Integrations
- LinkedIn Ads, Google Ads, The Trade Desk, Reddit Ads, Salesforce
- Official website
- Visit octane11 official website
Octane11 is an analytics platform designed for B2B companies and agencies that connect marketing signals—such as search, social, and CTV ads—to company accounts. It uses identity resolution to map pseudonymous ad data to specific businesses, which may help teams identify which campaigns are driving pipeline.
The software is built for B2B marketing functions, agencies managing enterprise clients, and platform partners. It supports tracking the account journey from the first impression to the final sale, providing a unified view of performance across multiple channels.
Buyers should note that the tool is tailored for B2B workflows and high-spend environments. The vendor states it is not a fit for B2C campaigns or those spending less than $50,000 per month in paid media. Users should confirm pricing tiers based on their company's annual revenue thresholds.
Key Features
Account-Level Identity Resolution
Maps pseudonymous activity from ad platforms to company accounts to provide account-level intelligence.
AI Insights
Supports natural language queries, automated performance alerts, and AI-generated summaries of campaign data.
F.I.R.E. Account Scoring
Scores target accounts based on fit, intent, recency, and engagement to surface in-market prospects.
Multi-Channel Attribution
Tracks marketing influence across paid, owned, and earned channels.
Incrementality Analysis
Provides causal lift measurement to help determine the impact of specific marketing tactics.
White-Label Reporting
Allows agencies to deliver analytics under their own branding with custom logos and dashboards.
Use Cases
B2B Ad Spend Attribution
Connecting ad spend across LinkedIn, Google, and The Trade Desk to pipeline revenue.
Agency Client Reporting
Providing campaign ROI to enterprise clients via account-level dashboards and cross-client benchmarks.
Account-Based Marketing (ABM) Tracking
Monitoring the journey of specific target accounts from the first ad impression to a CRM lead.
Budget Optimization
Identifying performing and underperforming tactics to help inform budget reallocation.
Best For
- B2B Marketing Agencies
- Enterprise B2B Marketing Teams
- Demand Generation Leads
- B2B CMOs
Integrations
- LinkedIn Ads
- Google Ads
- The Trade Desk
- Reddit Ads
- Salesforce
- HubSpot
- Marketo
- Tableau
- Looker
- Snowflake
Pricing
Starter tier starts at $3,500/month for companies up to $100M revenue. Other tiers include Growth ($7,500/mo for up to $500M revenue) and Enterprise ($20,000/mo for up to $1B revenue). CRM and Email imports are available as add-ons for $1,000/mo plus a $5,000 setup fee.
FAQ
Who is Octane11 best suited for?
- It is designed for B2B companies and agencies, specifically those spending approximately $50,000 or more per month in paid media.
How long does it take to set up Octane11?
- Most teams are live with their first account-level dashboards within one week of signing.
What are the different pricing tiers?
- Tiers are based on annual revenue: Starter (up to $100M) at $3,500/mo, Growth (up to $500M) at $7,500/mo, and Enterprise (up to $1B) at $20,000/mo.
Does Octane11 integrate with CRMs?
- Yes, it supports CRM imports for platforms like Salesforce and HubSpot, available as premium add-ons with an additional monthly and setup fee.
Source category: Marketing
Source subcategory: Analytics & Reporting
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Categories
Software Type
How AI is used
Octane11 is an AI-powered B2B marketing analytics platform that maps ad and web signals to specific company accounts and revenue. It is designed for B2B agencies and enterprises to track account-level journeys. It is intended for B2B contexts with a minimum paid media spend of approximately $50k/month.
Pros & Cons
Pros
- Over 100 native marketing integrations
- Typical one-week time to first account-level dashboard
- Resolves pseudonymous ad data into company accounts
- Natural language querying supports users without SQL knowledge
Cons
- Not intended for companies spending less than $50k/month on paid media
- Not designed for B2C marketing campaigns
- CRM and Email imports are paid add-ons
- Pricing tiers are tied to company annual revenue thresholds
