Mention: Social Listening and Media Monitoring
Mention helps marketers, agencies, and founders track online conversations and manage social engagement. It is designed for teams that need to monitor brand sentiment and competitor activity in real time.
At a glance
- Category
- Browse Marketing tools
- Best for
- Marketers, Marketing Agencies, Business Founders
- Pricing
- A Company Plan starts at $199 per month when billed yearly. A free trial is available.
- Key use cases
- Brand Reputation Management, Competitive Analysis, Crisis Management, Market Research, PR Campaign Tracking
- Official website
- Visit Mention official website
Mention is a media monitoring and social listening platform that tracks keywords across social media platforms—including X, Reddit, TikTok, and YouTube—as well as news sites, blogs, and forums. It focuses on gathering data from a wide range of sources to give businesses visibility into how their brand is perceived online.
The tool is designed for marketers, agency owners, and business founders who need to track industry trends or customer feedback. It combines monitoring tools with analysis dashboards and social media management features, such as post scheduling and inbox management.
Beyond tracking, the platform supports sentiment analysis and share of voice metrics, which may help users understand the emotional tone of conversations and their market position. It also includes AI tools for creating social content.
Buyers should confirm if the engagement features meet their needs, as the tool's publishing and responding features are now provided through its acquisition by Agorapulse.
Key Features
Real-time Monitoring
Tracks mentions across over 1 billion sources on the web and social media using keyword and Boolean search capabilities.
Sentiment Analysis
Analyzes the tone of online conversations to help determine if brand mentions are positive, negative, or neutral.
Share of Voice
Provides metrics to help businesses understand their market presence relative to others.
Social Media Management
Includes tools for scheduling and publishing posts and managing social inboxes in one place.
AI Content Creation
Provides AI tools to help users curate and create social media content.
Data Retention
Supports the storage of monitoring data for up to 2 years.
Use Cases
Brand Reputation Management
Identifying mentions of a brand across the web to help understand and manage online reputation.
Competitive Analysis
Tracking competitor moves and mentions to help strengthen market positioning.
Crisis Management
Identifying potential brand crises at an early stage to help reduce effects through interaction.
Market Research
Monitoring industry movements to anticipate new technologies or changes in consumer behavior.
PR Campaign Tracking
Measuring the reach and audience reaction to press relations campaigns.
Best For
- Marketers
- Marketing Agencies
- Business Founders
Pricing
A Company Plan starts at $199 per month when billed yearly. A free trial is available.
FAQ
What does Mention track?
- Mention tracks keywords and topics across over 1 billion sources, including social media platforms like X, Reddit, and TikTok, as well as blogs, forums, and news sites.
How much does Mention cost?
- The Company Plan starts at $199 per month when billed yearly, and a free trial is available.
Does Mention have AI features?
- Yes, Mention includes AI tools designed to assist with social media content creation.
Who is Mention designed for?
- It is primarily designed for marketers, agencies, and business founders who need to monitor their brand's online presence and manage social engagement.
Source category: Marketing
Source subcategory: Analytics & Reporting
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Categories
Software Type
How AI is used
Mention is a social listening and media monitoring tool for marketers and agencies that tracks brand mentions across 1 billion web and social sources. It supports workflows for reputation management, competitive analysis, and social publishing using AI content tools. Plans start at $199/month billed yearly.
Pros & Cons
Pros
- Access to a large volume of sources including news, blogs, and 75+ review sites
- Combines monitoring, analysis, and publishing in one platform
- Includes Boolean search for keyword tracking
- Supports auto-updating reports and dashboards
Cons
- Starting price may be high for very small businesses or solo freelancers
- Evidence does not specify detailed administrative permission controls
- Users should verify if specific social network integrations meet all publishing requirements
