Favicon of Lyftio

Lyftio: A/B Testing and Experimentation Software

Lyftio helps e-commerce and retail businesses test website changes using data. It is designed for marketing and product teams that need to validate layout changes or personalized experiences.

At a glance

Category
Marketing
Best for
Small Businesses, Mid-Market Companies, Ecommerce Stores, Marketing Teams, Product Teams
Pricing
Plans start at 195€/month for the Startup tier. A Professional plan is available at 595€/month, with custom pricing for large organizations. A free 30-day trial is available.
Key use cases
Conversion Rate Optimization, Layout Validation, Website Personalization, UX Testing
Integrations
Google Analytics 4
Official website
lyftio.com
Screenshot of Lyftio website

Lyftio is an experimentation platform designed to help businesses run A/B tests, split tests, and website personalization. It allows users to create different versions of a webpage to see which performs better based on goals such as sign-ups or sales.

The tool is designed for a range of users, from marketers using the visual editor to engineers who can inject custom HTML, CSS, and JavaScript. It includes an AI assistant that can generate page edits based on plain language descriptions.

Buyers can use the platform to target specific audiences based on device type, browser cookies, and user behavior. This supports tailored experiences across desktop and mobile devices.

Buyers should confirm if their monthly visitor count fits within the Startup or Professional plan limits, as pricing tiers are based on traffic volume.

Key Features

Visual Editor

Allows users to edit text, colors, images, margins, and borders directly on the page.

AI Assistant

Generates website edits based on plain language descriptions provided by the user.

Audience Targeting

Segments users based on device type, click behavior, URL rules, cookies, and referrers.

Custom Code Injection

Supports the addition of custom HTML, CSS, and JavaScript for logic and styling.

Split Testing

Supports testing different page versions or URLs to validate layout changes.

Preview and QA Mode

Allows users to validate visual changes and functional behavior across devices before activating a test.

Use Cases

Conversion Rate Optimization

Comparing headlines, images, and call-to-action buttons to see which version increases sign-ups or sales.

Layout Validation

Running split tests on new page designs or funnels to validate a layout before a full rollout.

Website Personalization

Delivering specific content or experiences to users based on their device type or behavioral attributes.

UX Testing

Testing UX changes, such as button placement, to determine the impact on user click-through rates.

Best For

Small BusinessesMid-Market CompaniesEcommerce StoresMarketing TeamsProduct Teams

Integrations

Google Analytics 4

Pricing

Plans start at 195€/month for the Startup tier. A Professional plan is available at 595€/month, with custom pricing for large organizations. A free 30-day trial is available.

FAQ

What is the starting price for Lyftio?

The Startup plan starts at 195€ per month, which includes support for up to 100,000 monthly visitors and 2 team members.

Does Lyftio offer a free trial?

Yes, a free 30-day trial is available for new users to launch experiments.

Can non-technical users make changes with Lyftio?

Yes, the platform includes a visual editor and an AI assistant that can generate edits from plain language descriptions.

Source category: Marketing

Source subcategory: Analytics & Reporting

Categories:

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