AI TOOL PROFILE
Kickbite: eCommerce Tracking and Attribution Software
- Marketing
- Analytics and Reporting
- Ecommerce Stores
- Retail Stores
- Performance Marketing Specialists
- European eCommerce Businesses
Pricing
Pricing starts at €450 per month for 100,000 sessions (€0.005 per session). A 90-day trial offer is available with tiered discounts over the first three months.
At a glance
- Best for
- Ecommerce Stores, Retail Stores, Performance Marketing Specialists, European eCommerce Businesses
- Key use cases
- Cross-Channel Attribution, Ad Spend Analysis, Privacy-Compliant Tracking, Customer Acquisition Monitoring
- Integrations
- Shopify, Shopware, Magento, Salesforce, WooCommerce
- Official website
- Visit kickbite official website
How AI is used
Kickbite is a tracking and attribution platform designed for eCommerce and retail stores. It uses a cookieless system to identify users based on device and browser information and engagement patterns. The vendor states this approach may recover more tracking data than traditional cookie-based methods.
The tool is intended for marketing leads and specialists who analyze the impact of various marketing channels. It provides reporting down to the campaign and ad ID level, supporting both paid and non-paid channels.
Because the infrastructure is hosted on servers in Frankfurt, Germany, it is designed to be compliant with GDPR and TTDSG regulations. This makes it a practical option for businesses operating under European data privacy laws.
Buyers should confirm if their shop system is API-enabled to avoid potential setup fees and verify if the session-based pricing aligns with their monthly traffic levels.
Key Features
Cookieless Tracking
Uses matching algorithms based on device, browser, and engagement patterns to track user journeys without cookies.
AI-Powered Attribution
Evaluates the value of individual ad clicks and views based on engagement quality and touchpoints.
Granular Reporting
Tracks paid and non-paid marketing channels down to the campaign and ad ID level.
GDPR and TTDSG Compliance
Data is processed on servers located in Frankfurt, Germany, to support European privacy standards.
Tracking Code Implementation
Supports onboarding via a 5-line tracking code placed on the order confirmation page.
Use Cases
Cross-Channel Attribution
Tracking the customer journey across paid and organic channels to identify how touchpoints contribute to conversions.
Ad Spend Analysis
Analyzing campaign and ad ID performance to help marketing teams adjust budgets toward profitable channels.
Privacy-Compliant Tracking
Implementing a tracking system that avoids cookies to support GDPR and TTDSG compliance.
Customer Acquisition Monitoring
Monitoring the funnel to support the optimization of customer acquisition costs (CAC).
Integrations
- Shopify
- Shopware
- Magento
- Salesforce
- WooCommerce
- Commercetools
FAQ
How does Kickbite track users without cookies?
- It uses matching algorithms that analyze device and browser information along with website engagement patterns to create unique user profiles.
Is Kickbite compliant with European privacy laws?
- Yes, it is designed to be GDPR and TTDSG compliant, with infrastructure hosted on servers in Frankfurt, Germany.
How is Kickbite priced?
- It uses usage-based pricing starting at €450 per month for 100,000 sessions, which is approximately €0.005 per session.
Is there a setup fee for implementing Kickbite?
- There is no setup fee for shop systems with an API endpoint, such as Shopify or WooCommerce, though custom systems may have a fee depending on complexity.
Source category: Marketing
Source subcategory: Analytics & Reporting
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