AI TOOL PROFILE
KePixel Server-Side Tracking Software
- Marketing
- Analytics and Reporting
- Marketing Agencies
- E-commerce Store Owners
- SaaS Operations Managers
- Marketing Teams
Pricing
Pricing follows a freemium model. Plans include Free ($0/month), Stream ($15/month), Stream Plus ($55/month), and Pro ($79/month), with limits based on event volume, orders, and visitors.
At a glance
- Best for
- Marketing Agencies, E-commerce Store Owners, SaaS Operations Managers, Marketing Teams
- Key use cases
- E-commerce Conversion Recovery, SaaS Subscription Tracking, Agency Client Management, Omnichannel Attribution
- Integrations
- Meta, Google Ads, TikTok, Snapchat, Pinterest
- Official website
- Visit KePixel official website
How AI is used
KePixel is a server-side tracking tool designed to capture user actions and conversion events that may be blocked by browsers, ad blockers, or privacy updates. By moving tracking from the client-side to the server-side, the platform helps provide more reliable data for ad optimization.
The tool is built for e-commerce stores, SaaS companies, and marketing agencies that use platforms like Meta, Google Ads, and TikTok. It supports a no-code setup, which may reduce the need for technical developers during implementation.
Key capabilities include real-time analytics, identity resolution for customer profiling, and support for GDPR and CCPA compliance. This may help businesses maintain a better view of customer journeys across different devices and sessions.
Buyers should confirm their monthly event volume and the number of ad destinations used, as these factors determine the applicable pricing tier.
Key Features
Server-side tracking
Captures user actions and sends conversion data to ad platforms from the server to bypass browser restrictions.
One-click integrations
Supports connections with ad platforms including Meta, Google Ads, TikTok, Snapchat, and Pinterest.
AI-powered insights
Uses AI to analyze data journeys and marketing funnels automatically.
GDPR and CCPA compliance
Includes built-in privacy compliance and consent management integration.
Customer Profiling
Builds real-time customer profiles by resolving identities across devices and sessions.
Real-time analytics
Processes events in under 100ms to provide visibility into conversion data.
Use Cases
E-commerce Conversion Recovery
Recovering purchase and checkout events that may be missed due to browser updates or ad blockers.
SaaS Subscription Tracking
Tracking the transition from trial to paid subscriptions and measuring customer lifetime value.
Agency Client Management
Managing server-side tracking across multiple client accounts using a centralized dashboard.
Omnichannel Attribution
Connecting user journeys across platforms to help reduce double-counting of conversions.
Integrations
- Meta
- Google Ads
- TikTok
- Snapchat
FAQ
Does KePixel require a developer to set up?
- No, the platform is designed for a no-code setup.
Which ad platforms does KePixel integrate with?
- It provides integrations for Meta, Google Ads, TikTok, Snapchat, and Pinterest.
What are the pricing options for KePixel?
- There is a Free plan, as well as paid tiers: Stream ($15/mo), Stream Plus ($55/mo), and Pro ($79/mo), depending on event and order volume.
Is KePixel compliant with privacy laws?
- Yes, it includes built-in support for GDPR and CCPA compliance and integrates with consent management.
Source category: Marketing
Source subcategory: Analytics & Reporting
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