Hyllo: Offline Conversion Tracking Software
Hyllo helps marketing managers and agencies connect online ad spend to physical store visits. It is designed for businesses that need to measure the ROI of digital campaigns on physical locations.
At a glance
- Category
- Marketing
- Best for
- Marketing Agencies, CMOs, Marketing Managers, Brick-and-Mortar Businesses
- Pricing
- Pricing includes a Starter plan at $0/month. Paid tiers include Standard at $49/month (20,000 data-points) and Premium at $499/month (200,000 data-points), based on a 12-month billing cycle. A 30-day free trial is available for paid plans.
- Key use cases
- Measuring Brick-and-Mortar ROI, Audience Behavior Analysis, Campaign Targeting Refinement, Omnichannel Performance Tracking
- Official website
- hyllo.io
Hyllo is a marketing intelligence tool that focuses on bridging the gap between digital marketing and physical locations. It uses machine learning and cross-device correlation to match online users to offline visitors without requiring customers to fill out forms.
The software is designed for CMOs, marketing managers, and agencies who manage campaigns across social media, email, and web and seek to determine if those efforts result in foot traffic at physical stores.
It provides geolocation data and audience profiles to help users understand when and where their online audiences are converting. The platform also includes tools for segmenting audiences to help refine targeting strategies.
Buyers should consider their monthly data-point needs, as pricing is based on the volume of data processed. Buyers should also confirm if the API integration fits their existing mobile or web application stack.
Key Features
Identifies when online marketing audiences visit physical business locations.
Uses machine learning to match users across different devices and channels.
Provides data on the locations visited by online users.
Categorizes audiences based on online and offline behavior profiles.
Supports strategy adjustments based on observed data.
Supports integration with websites, email marketing, and mobile applications.
Use Cases
Tracking how many people who interacted with an online ad visited a physical store.
Analyzing the relationship between online interactions and offline activity to understand purchase influences.
Using segmentation data to identify which online audience profiles are more likely to visit a location.
Comparing the effectiveness of Facebook, Twitter, and email campaigns in driving offline visits.
Best For
Pricing
Pricing includes a Starter plan at $0/month. Paid tiers include Standard at $49/month (20,000 data-points) and Premium at $499/month (200,000 data-points), based on a 12-month billing cycle. A 30-day free trial is available for paid plans.
FAQ
Hyllo uses machine learning and cross-device/cross-channel correlation to match online users to offline visitors using PII-free data.
It is designed for CMOs, marketing managers, and agencies who need to measure the impact of digital ads on physical store visits.
Hyllo offers a free Starter plan, a Standard plan for $49/month, and a Premium plan for $499/month, with limits based on monthly data-points.
Source category: Marketing
Source subcategory: Analytics & Reporting
