AI TOOL PROFILE
Hyllo: Offline Conversion Tracking Software
- Marketing
- Analytics and Reporting
- Marketing Agencies
- CMOs
- Marketing Managers
- Brick-and-Mortar Businesses
Pricing
Pricing includes a Starter plan at $0/month. Paid tiers include Standard at $49/month (20,000 data-points) and Premium at $499/month (200,000 data-points), based on a 12-month billing cycle. A 30-day free trial is available for paid plans.
At a glance
- Best for
- Marketing Agencies, CMOs, Marketing Managers, Brick-and-Mortar Businesses
- Key use cases
- Measuring Brick-and-Mortar ROI, Audience Behavior Analysis, Campaign Targeting Refinement, Omnichannel Performance Tracking
- Official website
- Visit hyllo official website
How AI is used
Hyllo is a marketing intelligence tool that focuses on bridging the gap between digital marketing and physical locations. It uses machine learning and cross-device correlation to match online users to offline visitors without requiring customers to fill out forms.
The software is designed for CMOs, marketing managers, and agencies who manage campaigns across social media, email, and web and seek to determine if those efforts result in foot traffic at physical stores.
It provides geolocation data and audience profiles to help users understand when and where their online audiences are converting. The platform also includes tools for segmenting audiences to help refine targeting strategies.
Buyers should consider their monthly data-point needs, as pricing is based on the volume of data processed. Buyers should also confirm if the API integration fits their existing mobile or web application stack.
Key Features
Offline Conversion Tracking
Identifies when online marketing audiences visit physical business locations.
Cross-Device Correlation
Uses machine learning to match users across different devices and channels.
Audience Geolocation Data
Provides data on the locations visited by online users.
Segmentation Engine
Categorizes audiences based on online and offline behavior profiles.
Recommendation Engine
Supports strategy adjustments based on observed data.
Marketing API
Supports integration with websites, email marketing, and mobile applications.
Use Cases
Measuring Brick-and-Mortar ROI
Tracking how many people who interacted with an online ad visited a physical store.
Audience Behavior Analysis
Analyzing the relationship between online interactions and offline activity to understand purchase influences.
Campaign Targeting Refinement
Using segmentation data to identify which online audience profiles are more likely to visit a location.
Omnichannel Performance Tracking
Comparing the effectiveness of Facebook, Twitter, and email campaigns in driving offline visits.
FAQ
How does Hyllo track offline conversions?
- Hyllo uses machine learning and cross-device/cross-channel correlation to match online users to offline visitors using PII-free data.
Who is Hyllo designed for?
- It is designed for CMOs, marketing managers, and agencies who need to measure the impact of digital ads on physical store visits.
What are the pricing options for Hyllo?
- Hyllo offers a free Starter plan, a Standard plan for $49/month, and a Premium plan for $499/month, with limits based on monthly data-points.
Source category: Marketing
Source subcategory: Analytics & Reporting
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