AI TOOL PROFILE
HootBoard: Digital Signage and Kiosk Software
- Operations
- Digital Signage
- Operations managers
- Retail store managers
- Corporate office administrators
- University communications teams
- Destination marketing organizations
Pricing
Pricing is structured into three tiers: Launch, Engage, and Activate. These tiers differ by the number of kiosk licenses, signage licenses, posting members, and the volume of AI sessions allowed.
At a glance
- Best for
- Operations managers, Retail store managers, Corporate office administrators, University communications teams, Destination marketing organizations
- Key use cases
- Visitor Information Hubs, Employee Communications, Campus Messaging, Public Transit Alerts
- Integrations
- Zapier, Google Calendar, Eventbrite, YouTube, Mailchimp
- Official website
- Visit hootboard official website

How AI is used
HootBoard is a cloud-based system designed to turn screens, TVs, and kiosks into information hubs. It provides software for content management and optional hardware, such as touch-enabled kiosks, to help organizations share announcements, maps, and directories.
The tool is designed for users including corporate offices, universities, and destination organizations. It supports both active touch kiosks and passive digital signage, allowing users to push content to different locations from a single dashboard.
Capabilities include wayfinding, automated content feeds, and a companion mobile app that allows visitors to access information via QR codes. The system also includes AI-driven tools for content recommendations and concierge-style summaries for kiosk users.
Buyers should confirm their hardware requirements, as HootBoard offers its own kiosks but also supports third-party hardware. Admin control and the number of included licenses vary across the different pricing tiers.
Key Features
Interactive Touch Kiosks
Supports self-service kiosks that allow visitors to browse information, use directories, and interact with content.
Digital Signage
Supports the broadcasting of alerts, videos, and scheduled playlists to non-touch screens and TVs.
Wayfinding and Mapping
Provides interactive maps and walking directions to help users navigate physical venues or city centers.
Companion Mobile App
Mirrors kiosk content on mobile devices via QR codes and supports push notifications and saved content.
AI Content Tools
Includes AI content recommendations, a posting helper, and an AI concierge for kiosk interactions.
Content Automation
Supports syncing information from external sources like Google Calendar and YouTube to update displays.
Engagement Analytics
Tracks user interactions, session data, and location insights to measure screen usage.
Use Cases
Visitor Information Hubs
Deploying interactive kiosks in lobbies or welcome centers to provide guests with maps, event schedules, and local guides.
Employee Communications
Using digital signage in break rooms or hallways to share HR policies, safety reminders, and company news with deskless workers.
Campus Messaging
Broadcasting academic deadlines, student events, and orientation videos across university facilities.
Public Transit Alerts
Providing transit delays and emergency notifications in transportation hubs.
Integrations
- Zapier
- Google Calendar
- Eventbrite
- YouTube
- Mailchimp
- Simpleview
- Localist
FAQ
Do I need to buy HootBoard hardware to use the software?
- No, while HootBoard sells its own hardware (such as AirX and GlideXT), the software can be set up on compatible third-party hardware.
Does HootBoard work without an internet connection?
- Yes, the system uses auto-caching so that signage content may remain functional in environments with low or no connectivity.
How is HootBoard content updated?
- Content is managed via a cloud dashboard and can be updated remotely. It also supports automated updates through integrations with tools like Google Calendar and YouTube.
Which plan should I choose based on the number of screens?
- Buyers should compare the tiers: the Launch plan supports 2 licenses, Engage supports 3, and Activate supports 4 for both kiosks and signage.
Source category: Operations
Source subcategory: Digital Signage
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