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GoFundMe: Crowdfunding and Fundraising Platform

GoFundMe helps organizations and individuals raise money for various causes. It may be useful for users needing a way to collect donations via a shareable link.

At a glance

Category
Other
Best for
Individuals, Small business owners, Nonprofit organizations, Community organizers
Pricing
There is no fee to start a fundraiser. For individuals and businesses in the US, the standard transaction fee is 2.9% + $0.30 per donation; certified charities may have lower fees.
Key use cases
Emergency Financial Support, Memorial and Funeral Expenses, Educational Funding, Nonprofit Fundraising, Business Support
Official website
gofundme.com
Screenshot of gofundme website

GoFundMe is a crowdfunding platform used to raise money for medical emergencies, memorials, education, and business needs. The tool provides a guided setup process to help users write their stories, set goals, and manage the receipt of funds.

It is designed for a wide range of users, including individuals, small businesses, and certified nonprofits. Nonprofits have access to GoFundMe Pro, which is designed for direct giving and peer-to-peer fundraising.

Buyers should note that while there is no fee to start a fundraiser, transaction fees apply to each donation received. Organizations should confirm specific fee structures based on their legal status, as certified charities may qualify for lower rates.

To maintain platform integrity, GoFundMe uses a combination of human review and machine learning to monitor fundraisers and verify the identity of those receiving funds.

Key Features

Guided Fundraiser Setup

Provides prompts to help users enter fundraiser details, add photos or videos, and set a goal amount.

Shareable Fundraising Links

Generates links that can be shared via text, email, and social media to reach potential donors.

Multiple Payment Options

Supports donations through credit cards, debit cards, PayPal, Apple Pay, and Google Pay.

Trust and Safety Monitoring

Uses machine learning and expert review to monitor fundraisers and verify recipients.

Donor Dashboard

Allows organizers to post updates and send thank-you notes to contributors.

Giving Guarantee

Provides a money-back donor protection guarantee if funds are misused.

Use Cases

Emergency Financial Support

Raising funds for medical bills, disaster relief, or urgent financial crises.

Memorial and Funeral Expenses

Collecting donations to help families cover funeral and memorial costs.

Educational Funding

Supporting students or projects through education-focused fundraisers.

Nonprofit Fundraising

Allowing certified charities to accept donations and manage peer-to-peer campaigns.

Business Support

Using the platform to gather community financial support for business needs.

Best For

IndividualsSmall business ownersNonprofit organizationsCommunity organizers

Pricing

There is no fee to start a fundraiser. For individuals and businesses in the US, the standard transaction fee is 2.9% + $0.30 per donation; certified charities may have lower fees.

FAQ

How much does it cost to start a GoFundMe?

There is no fee to create or manage a fundraiser on the platform.

What are the fees for receiving donations?

For individuals and businesses in the US, a transaction fee of 2.9% + $0.30 is automatically deducted from each donation.

Do nonprofits have different pricing?

Yes, certified charities may have lower transaction fees, and GoFundMe Pro offers custom pricing for nonprofit organizations.

How is the platform secured against fraud?

GoFundMe uses a Trust & Safety team and machine learning to monitor fundraisers and verify identities to help prevent misuse.

Source category: Other

Source subcategory: Fundraising Platform

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