AI TOOL PROFILE
Funnelytics: Visual Funnel Analytics Software
- Marketing
- Analytics and Reporting
- Marketing Agencies
- Growth Leaders
- Small Business Owners
- CMOs
- Conversion Rate Optimization (CRO) teams
Pricing
Self-serve plans start at $349 per month. Done-for-you professional services start at $2,500 per month. A 14-day free trial is available.
At a glance
- Best for
- Marketing Agencies, Growth Leaders, Small Business Owners, CMOs, Conversion Rate Optimization (CRO) teams
- Key use cases
- Customer Journey Mapping, Identifying Conversion Bottlenecks, Ad Spend Analysis, Lead Path Tracing
- Integrations
- Shopify, HubSpot, GoHighLevel, Meta Ads, Google Ads
- Official website
- Visit funnelytics official website

How AI is used
Funnelytics is a visual analytics tool designed to map and track the customer journey. It uses a drag-and-drop canvas to show how visitors move through landing pages, emails, and checkout processes in real time.
The platform is intended for marketing agencies, growth leads, and small to mid-sized business owners. It helps by identifying bottlenecks and surfacing behavioral patterns that may be missed in aggregate reports.
Buyers can choose between a self-serve platform for independent mapping or professional services for a managed setup. Buyers should confirm if their traffic volume aligns with the available plan tiers.
Key Features
Journey Canvas
A drag-and-drop visual builder for mapping marketing funnels with real time data overlays.
Vision AI
An AI-powered assistant designed to monitor journeys, detect anomalies, and suggest optimization actions.
Path Explorer
A tool to trace user paths forward or backward from any event to find conversion segments.
Auto-Journey Tracking
Tracks on-site actions such as video views and button clicks across multiple domains.
KPI Monitoring
Supports setting targets and thresholds for key metrics with inbox alerts.
Predictive Forecasting
Allows users to run simulation scenarios to estimate how funnel changes may impact performance.
Use Cases
Customer Journey Mapping
Visualizing the path from the first ad click to the final purchase.
Identifying Conversion Bottlenecks
Using visual maps to identify where users drop off in the checkout or lead flow.
Ad Spend Analysis
Connecting Meta and Google Ads to see how specific ad spend contributes to the total journey.
Lead Path Tracing
Tracking how visitors interact with forms and calendars to become leads.
Integrations
- Shopify
- HubSpot
- GoHighLevel
- Meta Ads
- Google Ads
- Zapier
- Google Tag Manager
FAQ
How does Funnelytics differ from Google Analytics?
- While GA4 provides data points and charts, Funnelytics focuses on visualizing the path users take via a drag-and-drop canvas.
Is a technical background required for setup?
- The platform is designed for marketers, and the company offers a 'Done For You' service to handle technical tracking and installation.
What is the pricing for Funnelytics?
- Self-serve plans start at $349 per month, and professional 'Done For You' services start at $2,500 per month.
Source category: Marketing
Source subcategory: Analytics & Reporting
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