Funnel Review: Marketing Intelligence and Reporting Software
Funnel helps marketing teams and agencies centralize data from multiple platforms. It is designed for businesses that seek to automate reporting and reduce manual data collection.
At a glance
- Category
- Marketing
- Best for
- Marketing teams, Digital marketing agencies, Data analysts, BI and IT engineering teams
- Pricing
- Pricing starts at $200/month for the Starter plan and $800/month for the Business plan, billed annually. Enterprise pricing is available upon request.
- Key use cases
- Centralizing Marketing Data, Automating Client Reporting, Data Warehouse Integration, Conversational Data Analysis
- Integrations
- Google Sheets, Looker Studio, PowerBI, Tableau, Google Analytics 4
- Official website
- funnel.io
Funnel is a marketing intelligence tool designed to gather data from a wide variety of marketing platforms and organize it into a single source of truth. By using a centralized Data Hub, it helps users model their data and send it to reporting tools or data warehouses.
The software is built for digital marketers, data analysts, and agencies that manage multiple client accounts. It supports the transition from manual spreadsheets to automated dashboards, which may help teams maintain more consistent reporting.
Beyond aggregation, Funnel includes measurement tools for analyzing campaign impact and a conversational AI interface for querying data. Buyers should confirm their specific data destination needs and connector requirements when choosing a plan, as available features vary by tier.
Key Features
A centralized system that connects to marketing sources, optimizes APIs, and transforms data using a marketing-built model.
Provides over 600 connectors to sync data from various marketing and sales platforms.
Tools to visualize marketing data through built-in dashboards or connections to external BI tools.
A conversational interface that allows users to query their marketing data for summaries and insights.
A measurement approach designed to analyze the impact of different marketing channels on business outcomes.
Uses machine learning algorithms to help analyze campaign performance within specific channels.
Use Cases
Aggregating data from advertising and social platforms into one unified hub.
Creating branded reports for agency clients to reduce manual data entry.
Moving cleaned and modeled marketing data into cloud storage or SQL databases for analysis.
Using the AI Data Chat to get answers from marketing datasets.
Best For
Integrations
Pricing
Pricing starts at $200/month for the Starter plan and $800/month for the Business plan, billed annually. Enterprise pricing is available upon request.
FAQ
Funnel is used to aggregate marketing data from various platforms into a single hub, where it can be cleaned, modeled, and exported to dashboards or data warehouses.
It is designed for digital marketers, data analysts, BI teams, and marketing agencies that need to manage data across multiple channels or clients.
Pricing starts at $200/month (billed annually) and uses a system of 'flexpoints' to measure the capacity of connectors, accounts, and destinations used in the subscription.
Source category: Marketing
Source subcategory: Analytics & Reporting
