AI TOOL PROFILE
Funnel Review: Marketing Intelligence and Reporting Software
- Marketing
- Analytics and Reporting
- Marketing teams
- Digital marketing agencies
- Data analysts
- BI and IT engineering teams
Pricing
Pricing starts at $200/month for the Starter plan and $800/month for the Business plan, billed annually. Enterprise pricing is available upon request.
At a glance
- Best for
- Marketing teams, Digital marketing agencies, Data analysts, BI and IT engineering teams
- Key use cases
- Centralizing Marketing Data, Automating Client Reporting, Data Warehouse Integration, Conversational Data Analysis
- Integrations
- Google Sheets, Looker Studio, PowerBI, Tableau, Google Analytics 4
- Official website
- Visit funnel official website
How AI is used
Funnel is a marketing intelligence tool designed to gather data from a wide variety of marketing platforms and organize it into a single source of truth. By using a centralized Data Hub, it helps users model their data and send it to reporting tools or data warehouses.
The software is built for digital marketers, data analysts, and agencies that manage multiple client accounts. It supports the transition from manual spreadsheets to automated dashboards, which may help teams maintain more consistent reporting.
Beyond aggregation, Funnel includes measurement tools for analyzing campaign impact and a conversational AI interface for querying data. Buyers should confirm their specific data destination needs and connector requirements when choosing a plan, as available features vary by tier.
Key Features
Data Hub
A centralized system that connects to marketing sources, optimizes APIs, and transforms data using a marketing-built model.
Connector Library
Provides over 600 connectors to sync data from various marketing and sales platforms.
Automated Reporting Dashboards
Tools to visualize marketing data through built-in dashboards or connections to external BI tools.
Funnel AI Data Chat
A conversational interface that allows users to query their marketing data for summaries and insights.
Marketing Mix Modeling (MMM)
A measurement approach designed to analyze the impact of different marketing channels on business outcomes.
Multi-Touch Attribution (MTA)
Uses machine learning algorithms to help analyze campaign performance within specific channels.
Use Cases
Centralizing Marketing Data
Aggregating data from advertising and social platforms into one unified hub.
Automating Client Reporting
Creating branded reports for agency clients to reduce manual data entry.
Data Warehouse Integration
Moving cleaned and modeled marketing data into cloud storage or SQL databases for analysis.
Conversational Data Analysis
Using the AI Data Chat to get answers from marketing datasets.
Integrations
- Google Sheets
- Looker Studio
- PowerBI
- Tableau
- Google Analytics 4
- BigQuery
- Google Cloud Storage
- Amazon S3
- Amazon Redshift
- Azure Blob Storage
- Snowflake
FAQ
What is Funnel used for?
- Funnel is used to aggregate marketing data from various platforms into a single hub, where it can be cleaned, modeled, and exported to dashboards or data warehouses.
Who is Funnel designed for?
- It is designed for digital marketers, data analysts, BI teams, and marketing agencies that need to manage data across multiple channels or clients.
How does Funnel pricing work?
- Pricing starts at $200/month (billed annually) and uses a system of 'flexpoints' to measure the capacity of connectors, accounts, and destinations used in the subscription.
Source category: Marketing
Source subcategory: Analytics & Reporting
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