Cometly | Marketing Attribution Software
Cometly is designed for B2B SaaS companies, ecommerce businesses, and marketing agencies to track the customer journey and attribute revenue to specific marketing sources.
At a glance
- Category
- Marketing
- Best for
- Marketing Agencies, B2B SaaS companies, Ecommerce businesses, Growth marketing managers
- Pricing
- Pricing was not clearly available from the provided evidence. A trial is available that includes 10 free AI credits; buyers should confirm current pricing on the vendor website.
- Key use cases
- Ad Spend Optimization, Cross-Channel Attribution, B2B Lead Tracking, Ecommerce Conversion Mapping
- Integrations
- Stripe, HubSpot, Salesforce, Shopify, ClickFunnels
- Official website
- cometly.com
Cometly is a marketing attribution tool that tracks touchpoints across paid and organic channels. It is designed for growth and marketing leaders who require a unified view of ad spend and conversion data to support scaling decisions.
The platform supports tracking for leads, trials, and deals, attributing them to specific ads, keywords, or campaigns. It includes server-side tracking to capture data that browser-based tracking may miss due to cookie restrictions or ad blockers.
Buyers should note that onboarding typically involves booking a demo to ensure the tech stack is connected. The tool is designed to integrate with CRMs, payment platforms, and ad accounts to provide a view of the marketing funnel.
Key Features
Tracks interactions across ads, emails, and forms to identify which sources influence revenue beyond the last click.
Captures first-party data and sends it server-side to support data accuracy when browser tracking is restricted.
Helps users track and manage ad campaigns with AI-powered insights for optimization.
Syncs enriched conversion data back to ad platforms via Conversion APIs to support targeting.
An AI interface that allows users to query their ad and conversion data for insights and recommendations.
Includes a no-code report builder for creating dashboards based on marketing metrics.
Use Cases
Identifying high-performing campaigns and using AI recommendations to help shift budget away from underperforming ads.
Measuring the contribution of email, SMS, SEO, and paid ads within a single customer journey.
Attributing closed-won deals in a CRM back to the original ad or organic source.
Tracking orders and revenue from various ad platforms to analyze ROI per campaign.
Best For
Integrations
Pricing
Pricing was not clearly available from the provided evidence. A trial is available that includes 10 free AI credits; buyers should confirm current pricing on the vendor website.
FAQ
It is designed for B2B SaaS companies, ecommerce businesses, and marketing agencies that need to track revenue and conversions across multiple marketing sources.
The vendor states that no developers are required, as onboarding specialists handle the implementation and connection of the tech stack.
Yes, it supports tracking for organic SEO, email, SMS, and referral sources alongside paid advertising.
Customer data is stored on Amazon Web Services (AWS) servers located in the United States.
Source category: Marketing
Source subcategory: Analytics & Reporting
