ClickMagick: Ad Tracking and Conversion Attribution Software
ClickMagick helps performance marketers and agencies attribute conversions across different devices and traffic sources. It is designed for businesses that require more granular data than what is provided by standard ad platforms.
At a glance
- Category
- Marketing
- Best for
- Performance marketers, E-commerce store owners, Marketing agencies, Affiliate marketers, Direct response advertisers
- Pricing
- Plans start at $79/month for the Starter tier, with Standard at $199/month and Pro at $349/month. A 14-day free trial is available.
- Key use cases
- Cross-Device Conversion Attribution, Ad Spend Protection, Funnel Performance Analysis, Ad Platform Optimization, Affiliate Campaign Management
- Integrations
- Facebook Ads, Google Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads
- Official website
- clickmagick.com
ClickMagick is an attribution platform designed to provide a single source of truth for ad clicks and conversions. It focuses on capturing first-party data to help marketers understand the customer journey, particularly when users switch between devices or use browsers that block standard tracking pixels.
The tool is designed for performance marketers, e-commerce stores, and agencies using paid traffic from platforms such as Meta, Google, and TikTok. It supports tracking a variety of goals, including opt-ins and offline phone sales.
Beyond tracking, the software includes tools for filtering bot traffic and sending conversion data back to ad platforms to support their AI optimization. It also provides automated daily reports to help users identify which ads may need scaling or pausing.
Buyers should confirm their specific tracking needs, as the Starter plan has lower limits on tracked visitors and the number of ads eligible for AI Insights compared to the Standard and Pro tiers.
Key Features
First-party tracking and attribution designed to capture clicks and conversions across different devices.
Sends first-party conversion data back to ad platforms like Facebook and Google to support AI optimization.
Filters out bots and unwanted clicks to help protect ad spend and maintain statistics.
Analyzes ad performance and delivers daily email recommendations on which campaigns to scale, fix, or pause.
Offers Linear, Position-Based, and Time Decay models to analyze performance across the top, middle, and bottom of the funnel.
Supports the manual entry of phone and offline conversions to attribute them back to the original ad or link.
Tools to test different headlines or landing pages without requiring additional plugins or code.
Use Cases
Tracking users who click an ad on one device but complete a purchase on another.
Using bot filtering and click rules to identify and block fraudulent or non-converting traffic.
Using the Funnel Steps Report to identify where visitors drop off in a multi-step sales process.
Feeding conversion data back to Meta or Google to help their algorithms identify higher-quality leads.
Tracking performance for affiliate offers via postback tracking and smart links.
Best For
Integrations
Pricing
Plans start at $79/month for the Starter tier, with Standard at $199/month and Pro at $349/month. A 14-day free trial is available.
FAQ
It is designed for performance marketers, e-commerce stores, affiliate marketers, and marketing agencies who need more accurate attribution than ad platforms provide.
Yes, it has native integrations with Facebook, Google, LinkedIn, Microsoft, and TikTok ads, and supports others via webhooks.
The Starter plan is for small campaigns with 10,000 tracked visitors, while the Standard and Pro plans offer higher visitor limits, more team members, and expanded AI Insights capacity.
Source category: Marketing
Source subcategory: Analytics & Reporting
