AI TOOL PROFILE
ClickMagick: Ad Tracking and Conversion Attribution Software
- Marketing
- Analytics and Reporting
- Performance marketers
- E-commerce store owners
- Marketing agencies
- Affiliate marketers
- Direct response advertisers
Pricing
Plans start at $79/month for the Starter tier, with Standard at $199/month and Pro at $349/month. A 14-day free trial is available.
At a glance
- Best for
- Performance marketers, E-commerce store owners, Marketing agencies, Affiliate marketers, Direct response advertisers
- Key use cases
- Cross-Device Conversion Attribution, Ad Spend Protection, Funnel Performance Analysis, Ad Platform Optimization, Affiliate Campaign Management
- Integrations
- Facebook Ads, Google Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads
- Official website
- Visit Clickmagick official website
How AI is used
ClickMagick is an attribution platform designed to provide a single source of truth for ad clicks and conversions. It focuses on capturing first-party data to help marketers understand the customer journey, particularly when users switch between devices or use browsers that block standard tracking pixels.
The tool is designed for performance marketers, e-commerce stores, and agencies using paid traffic from platforms such as Meta, Google, and TikTok. It supports tracking a variety of goals, including opt-ins and offline phone sales.
Beyond tracking, the software includes tools for filtering bot traffic and sending conversion data back to ad platforms to support their AI optimization. It also provides automated daily reports to help users identify which ads may need scaling or pausing.
Buyers should confirm their specific tracking needs, as the Starter plan has lower limits on tracked visitors and the number of ads eligible for AI Insights compared to the Standard and Pro tiers.
Key Features
TrueTracking
First-party tracking and attribution designed to capture clicks and conversions across different devices.
Audience Optimization
Sends first-party conversion data back to ad platforms like Facebook and Google to support AI optimization.
Click Shield
Filters out bots and unwanted clicks to help protect ad spend and maintain statistics.
AI Insights
Analyzes ad performance and delivers daily email recommendations on which campaigns to scale, fix, or pause.
Multi-Touch Attribution
Offers Linear, Position-Based, and Time Decay models to analyze performance across the top, middle, and bottom of the funnel.
Offline Sales Tracking
Supports the manual entry of phone and offline conversions to attribute them back to the original ad or link.
Split Testing
Tools to test different headlines or landing pages without requiring additional plugins or code.
Use Cases
Cross-Device Conversion Attribution
Tracking users who click an ad on one device but complete a purchase on another.
Ad Spend Protection
Using bot filtering and click rules to identify and block fraudulent or non-converting traffic.
Funnel Performance Analysis
Using the Funnel Steps Report to identify where visitors drop off in a multi-step sales process.
Ad Platform Optimization
Feeding conversion data back to Meta or Google to help their algorithms identify higher-quality leads.
Affiliate Campaign Management
Tracking performance for affiliate offers via postback tracking and smart links.
Integrations
- Facebook Ads
- Google Ads
- LinkedIn Ads
- Microsoft Ads
- TikTok Ads
- Zapier
- Webhooks
FAQ
Who is ClickMagick designed for?
- It is designed for performance marketers, e-commerce stores, affiliate marketers, and marketing agencies who need more accurate attribution than ad platforms provide.
Does ClickMagick work with different ad platforms?
- Yes, it has native integrations with Facebook, Google, LinkedIn, Microsoft, and TikTok ads, and supports others via webhooks.
What is the difference between the pricing plans?
- The Starter plan is for small campaigns with 10,000 tracked visitors, while the Standard and Pro plans offer higher visitor limits, more team members, and expanded AI Insights capacity.
Source category: Marketing
Source subcategory: Analytics & Reporting
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