AI TOOL PROFILE
Cision: Media Monitoring and PR Intelligence
- Marketing
- Analytics and Reporting
- PR and communications teams
- Enterprise marketing departments
- Investor relations professionals
- Publicly traded companies
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- PR and communications teams, Enterprise marketing departments, Investor relations professionals, Publicly traded companies
- Key use cases
- Multi-Channel Media Tracking, Press Release Distribution, Regulatory Financial Filings, Crisis Management
- Official website
- Visit cision cision distribution by pr newswire official website
How AI is used
Cision is a media intelligence platform designed for public relations, communications, and marketing professionals. It provides tools to track mentions across various channels, including print, online, TV, radio, and social media, in real time.
The platform supports organizations managing their public image and engaging with the media. It combines monitoring with outreach tools, allowing teams to find journalists and distribute press releases through the PR Newswire network.
Beyond standard PR tasks, Cision supports specialized business needs such as regulatory compliance for publicly traded companies, including EDGAR and SEDAR filings. It also provides hosting for investor relations and ESG websites.
Buyers should confirm pricing with the vendor, as it is not publicly listed and requires a custom quote based on specific budget and scale.
Key Features
Media Monitoring
Tracks coverage across print, online, TV, radio, social, podcast, and magazine channels in real time.
Journalist Outreach
Tools for identifying journalists, building relationships, and sending media releases.
Analytics and Reporting
Provides reporting and AI-powered insights to help measure the impact of media coverage.
Social Listening
Monitors social conversations to help brands track sentiment and engage with audiences.
Regulatory Compliance Tools
Supports financial disclosure filings such as EDGAR with the SEC and SEDAR for Canadian companies.
IR and ESG Websites
Provides hosted websites for investor relations and environmental, social, and governance reporting.
Use Cases
Multi-Channel Media Tracking
Monitoring brand mentions across traditional print and broadcast media as well as digital and social platforms.
Press Release Distribution
Using the PR Newswire network to distribute news to media outlets.
Regulatory Financial Filings
Managing the filing of financial disclosure documents with regulatory entities like the SEC.
Crisis Management
Using real time monitoring and social listening to track brand reputation and emerging issues.
FAQ
What does Cision do?
- Cision monitors media coverage across print, online, TV, radio, and social channels, and provides tools for journalist outreach and media analytics.
Who is Cision designed for?
- It is primarily designed for PR professionals, communications teams, and marketing departments, particularly within enterprise-level companies.
Does Cision help with regulatory filings?
- Yes, it supports the filing of financial disclosure documents with regulatory bodies such as the SEC (via EDGAR) and the CSA (via SEDAR).
How much does Cision cost?
- Cision does not publish standard pricing; buyers must request a quote or speak with an expert for pricing tailored to their team's needs.
Source category: Marketing
Source subcategory: Analytics & Reporting
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