AvidTrak Call Tracking Software
AvidTrak helps small businesses and marketing agencies attribute phone leads to specific ad campaigns. It supports tracking across Google Ads, social media, and print media.
At a glance
- Category
- Browse Marketing tools
- Best for
- Small businesses, Marketing agencies, Franchise networks
- Pricing
- Pricing starts at $15/month for the Starter plan. A 14-day free trial is available with no credit card required.
- Key use cases
- Marketing Attribution, Lead Quality Scoring, Local Service Routing, Agency Client Management
- Integrations
- Twilio, Salesforce, HubSpot, Zoho, Google Ads
- Official website
- Visit avidtrak official website
AvidTrak is a call tracking and lead management tool designed to help businesses identify the source of their inbound phone calls. By assigning unique numbers to different marketing channels, it allows users to see which ads or landing pages are driving engagement.
The software is designed for a wide range of users, including small business owners in service industries like HVAC and landscaping, as well as marketing agencies managing multiple client accounts. It supports the transition from manual call logging to digital attribution.
Beyond tracking, the platform includes AI-powered transcription and analysis that can categorize call outcomes and score lead quality. This may help teams prioritize high-value leads without manually listening to every recording.
Buyers should confirm their specific needs regarding call volume and number of tracking lines, as different plans provide varying limits on minutes and recording capacity.
Key Features
Dynamic Number Insertion (DNI)
Assigns unique phone numbers to different marketing campaigns to track the source of each inbound call.
AI Conversation Transcription
Converts phone calls into searchable text and uses AI to provide conversation summaries and sentiment analysis.
Call Outcome Categorization
Uses AI to flag calls based on business criteria, such as 'Booking' or 'Price Quoted'.
Advanced Call Routing
Supports routing options including zip-code, sequential, and after-hours routing.
Spam and Robo Call Blocking
Allows users to block single or multiple numbers to reduce junk calls.
Interactive Voice Response (IVR)
An automated system that greets callers and directs them to the appropriate department.
Customizable Dashboards
Provides visual graphs and tables to analyze marketing campaign performance.
Use Cases
Marketing Attribution
Tracking which specific Google Ads, Facebook campaigns, or print ads are generating phone calls.
Lead Quality Scoring
Using AI to analyze call transcripts and identify keywords that may signal purchase intent.
Local Service Routing
Connecting callers to a service provider based on zip code data.
Agency Client Management
Managing multiple client accounts and tracking leads across various regional locations.
Best For
- Small businesses
- Marketing agencies
- Franchise networks
Integrations
- Twilio
- Salesforce
- HubSpot
- Zoho
- Google Ads
- Microsoft Advertising
- Google Analytics 4
- Google Looker Studio
Pricing
Pricing starts at $15/month for the Starter plan. A 14-day free trial is available with no credit card required.
FAQ
How does AvidTrak identify where a call came from?
- It uses Dynamic Number Insertion (DNI) to assign unique phone numbers to different marketing channels, such as specific ads or landing pages.
Does AvidTrak offer a free trial?
- Yes, there is a 14-day free trial available that does not require a credit card to start.
Can I use AvidTrak with my existing phone numbers?
- Yes, the platform supports transporting existing phone numbers and carriers into their system.
What are the requirements to use the AI transcription features?
- To use AI products like conversation transcription or the AI virtual receptionist, you must first have an active subscription to one of the call tracking packages.
Source category: Marketing
Source subcategory: Analytics & Reporting
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Categories
Software Type
How AI is used
AvidTrak provides AI-powered transcription and lead scoring to help teams categorize call outcomes. These AI products are available as add-ons to a standard call tracking subscription.
Pros & Cons
Pros
- Entry-level pricing starting at $15/month
- 14-day free trial with no credit card required
- Includes AI tools for transcription and sentiment analysis
- Supports importing existing phone numbers
Cons
- Starter plan has lower limits on numbers and minutes compared to higher tiers
- Full AI functionality requires an active call tracking subscription
- Transcription and outcome detection are billed as additional costs per minute or outcome
