AI TOOL PROFILE
Audience2Media: Audience Targeting and Marketing Services
- Marketing
- Analytics and Reporting
- Marketing Agencies
- Brands
- Small Businesses
- Mid-Market Companies
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- Marketing Agencies, Brands, Small Businesses, Mid-Market Companies
- Key use cases
- Campaign Insights and Data Analysis, Influencer Campaign Management, Omnichannel Ad Delivery, Consumer Retargeting
- Official website
- Visit audience2media official website
How AI is used
Audience2Media is an audience targeting agency that combines data analysis with campaign execution. The service is built around its proprietary KRYPTON platform, which is designed to analyze behavioral data and match brands with audiences in real time.
It is intended for brands and businesses that require targeted reach across both digital and traditional media. The agency maintains a global influencer database and an online research panel to support its targeting services.
Users can utilize the service for market research, social listening, and the delivery of ads across social media, programmatic display, and offline channels such as TV and outdoor billboards.
Since the service is agency-led, buyers should confirm specific reporting frequency and data access levels provided in their service agreement.
Key Features
KRYPTON Platform
A proprietary audience targeting platform used for behavioral advertising and tracking consumer interests in real time.
Behavioral Influencer Marketing
Access to a global influencer platform with over 134 million creator profiles to align brands with content creators.
Online Research Panel
A global panel of 150 million people used to provide psychographic data and consumer analysis.
Cross-Channel Activation
Supports delivering messages across online channels such as Search, Social, and Programmatic, and offline channels such as TV, Cinema, Print, and Out of Home.
Hyper Local Targeting
A feature designed to target consumers within a 10-meter radius of a specific location.
Reporting Dashboard
A proprietary system providing brand metrics and analysis with options for real time, daily, weekly, monthly, and annual reporting.
Use Cases
Campaign Insights and Data Analysis
Using behavioral data and social listening to identify target audience segments and analyze competitors.
Influencer Campaign Management
Identifying and collaborating with creators from a global database to deliver brand messages.
Omnichannel Ad Delivery
Coordinating campaigns across digital display and traditional offline media such as billboards or magazines.
Consumer Retargeting
Identifying users who left a website and delivering ads to them on other sites in real time.
FAQ
What is the KRYPTON platform?
- KRYPTON is Audience2Media's proprietary audience targeting platform used to track consumer interests in real time and deliver behavioral contextual display advertising.
Does Audience2Media handle offline advertising?
- Yes, the agency supports offline channels including TV/BVOD, Cinema, Radio, Print, and Out of Home (billboards).
How large is their influencer network?
- They maintain a global influencer marketing platform with over 134 million creator profiles.
Who is this service designed for?
- It is designed for brands and marketing agencies that need data-driven insights and targeted campaign delivery across multiple channels.
Source category: Marketing
Source subcategory: Analytics & Reporting
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