Attributy: Marketing Attribution Software
Attributy is designed for marketing agencies and mid-market companies that need to attribute conversions across a complex media mix, including digital ads, linear TV, radio, and out-of-home advertising.
At a glance
- Category
- Marketing
- Best for
- Marketing Agencies, Mid-Market Companies, Enterprise Companies, DTC Brands, Brands using Linear TV
- Pricing
- Paid plans start at $999/month for the Starter tier, with a Professional tier at $2,499/month and custom pricing for Enterprise. A 14-day free trial is available.
- Key use cases
- Omnichannel ROI Measurement, Budget Optimization, Customer Journey Analysis, Traffic Quality Monitoring
- Official website
- attributy.com
Attributy is a marketing attribution tool that utilizes Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) to provide a broader view of performance than last-click models. It aggregates data from various touchpoints to help users understand how different channels contribute to conversions and revenue.
The software is intended for DTC brands, companies using linear TV, and enterprises with complex advertising spends. It supports the tracking of digital channels and traditional offline media to provide a unified view of marketing performance.
Key functionality includes budget optimization and scenario simulations, which may help marketers predict how shifting spend between channels could affect results. The platform also includes bot detection to support traffic monitoring.
Buyers should confirm if their monthly website visit volume aligns with the available pricing tiers, as plan limits are based on traffic thresholds.
Key Features
Tracks and credits multiple touchpoints across digital and offline channels to connect them to outcomes.
Analyzes performance using online and offline data to support budget allocation decisions.
Identifies user segments that are more likely to convert to help optimize bidding and reach.
Allows users to run simulations to estimate the impact of shifting budgets between different media channels.
Monitors traffic in real time to identify patterns associated with bots and click farms.
Provides reporting to segment data by channel, audience, geography, or funnel stage.
Use Cases
Measuring the combined impact of digital ads, linear TV, radio, and OOH on total revenue.
Using data-driven recommendations to reallocate spend from underperforming channels to those with higher ROAS.
Visualizing the funnel to see how different touchpoints lead to a conversion.
Identifying non-human behavior and bot activity to protect media budgets.
Best For
Pricing
Paid plans start at $999/month for the Starter tier, with a Professional tier at $2,499/month and custom pricing for Enterprise. A 14-day free trial is available.
FAQ
It is designed for marketing agencies, DTC brands, and mid-to-large companies that manage complex media mixes including digital, TV, and radio.
Attributy integrates data from linear TV, CTV, radio, and out-of-home (OOH) advertising to provide a view of performance alongside digital channels.
Pricing starts at $999/month for the Starter plan (up to 1M visits), $2,499/month for the Professional plan (up to 5M visits), and custom pricing for Enterprise clients.
Source category: Marketing
Source subcategory: Analytics & Reporting
