AI TOOL PROFILE
Attributy: Marketing Attribution Software
- Marketing
- Analytics and Reporting
- Marketing Agencies
- Mid-Market Companies
- Enterprise Companies
- DTC Brands
- Brands using Linear TV
Pricing
Paid plans start at $999/month for the Starter tier, with a Professional tier at $2,499/month and custom pricing for Enterprise. A 14-day free trial is available.
At a glance
- Best for
- Marketing Agencies, Mid-Market Companies, Enterprise Companies, DTC Brands, Brands using Linear TV
- Key use cases
- Omnichannel ROI Measurement, Budget Optimization, Customer Journey Analysis, Traffic Quality Monitoring
- Official website
- Visit attributy official website
How AI is used
Attributy is a marketing attribution tool that utilizes Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) to provide a broader view of performance than last-click models. It aggregates data from various touchpoints to help users understand how different channels contribute to conversions and revenue.
The software is intended for DTC brands, companies using linear TV, and enterprises with complex advertising spends. It supports the tracking of digital channels and traditional offline media to provide a unified view of marketing performance.
Key functionality includes budget optimization and scenario simulations, which may help marketers predict how shifting spend between channels could affect results. The platform also includes bot detection to support traffic monitoring.
Buyers should confirm if their monthly website visit volume aligns with the available pricing tiers, as plan limits are based on traffic thresholds.
Key Features
Multi-Touch Attribution (MTA)
Tracks and credits multiple touchpoints across digital and offline channels to connect them to outcomes.
Marketing Mix Modeling (MMM)
Analyzes performance using online and offline data to support budget allocation decisions.
Conversion Probability Prediction
Identifies user segments that are more likely to convert to help optimize bidding and reach.
Scenario Simulations
Allows users to run simulations to estimate the impact of shifting budgets between different media channels.
Bot Detection
Monitors traffic in real time to identify patterns associated with bots and click farms.
Customizable Dashboards
Provides reporting to segment data by channel, audience, geography, or funnel stage.
Use Cases
Omnichannel ROI Measurement
Measuring the combined impact of digital ads, linear TV, radio, and OOH on total revenue.
Budget Optimization
Using data-driven recommendations to reallocate spend from underperforming channels to those with higher ROAS.
Customer Journey Analysis
Visualizing the funnel to see how different touchpoints lead to a conversion.
Traffic Quality Monitoring
Identifying non-human behavior and bot activity to protect media budgets.
FAQ
Who is Attributy designed for?
- It is designed for marketing agencies, DTC brands, and mid-to-large companies that manage complex media mixes including digital, TV, and radio.
How does Attributy handle offline channels?
- Attributy integrates data from linear TV, CTV, radio, and out-of-home (OOH) advertising to provide a view of performance alongside digital channels.
What are the pricing tiers for Attributy?
- Pricing starts at $999/month for the Starter plan (up to 1M visits), $2,499/month for the Professional plan (up to 5M visits), and custom pricing for Enterprise clients.
Source category: Marketing
Source subcategory: Analytics & Reporting
More tools in Marketing
Other published listings in the Marketing category.
More tools in the Analytics and Reporting software type
Related listings that share the same software type for comparison and shortlisting.
