AthenaHQ: AI Search Optimization (AEO & GEO)
AthenaHQ helps marketing teams and agencies monitor how their brand is mentioned across AI search platforms. It is designed for businesses looking to improve their citation rates and share of voice in generative AI responses.
At a glance
- Category
- Marketing
- Best for
- Marketing Agencies, Digital Marketing Teams, Content Marketers, SEO Specialists, Enterprise Marketing Departments
- Pricing
- Self-serve pricing is $295 per month, or $95 per month billed annually. Enterprise pricing is custom.
- Key use cases
- Tracking Brand Visibility, Identifying Content Gaps, Competitive Benchmarking, AI-Driven Lead Influence
- Integrations
- Shopify, GA4, Google Search Console, Webflow, Framer
- Official website
- athenahq.ai
AthenaHQ is a platform designed for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). It focuses on how brands appear in AI-generated answers rather than traditional search engine links, tracking visibility across several major LLMs including ChatGPT, Perplexity, and Google AI Overviews.
The software is intended for marketing agencies, CMOs, and content teams who need to monitor their brand's presence in AI search. It provides tools to identify where a brand is missing from AI responses and offers recommendations to help improve citations.
Beyond monitoring, the platform includes an AI copilot for querying performance data and a recommendation engine to identify content gaps. For larger organizations, it supports enterprise-grade security certifications and multi-region tracking.
Buyers should confirm their internal capacity to implement the platform's recommendations, as the tool identifies gaps that require strategic content updates to resolve.
Key Features
Monitors the volume and nature of AI prompts that mention a specific brand.
Identifies content gaps and suggests on-page and off-page actions to help brands be cited by AI models.
Tracks competitor share of voice and monitors for impersonation across AI platforms.
Identifies instances where AI assistants may misunderstand or lack accurate knowledge about a business.
An AI assistant that allows users to query their brand's AEO and GEO data using natural language.
Tracks visibility across ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, and Google AI Overviews.
Use Cases
Monitoring how often a brand is mentioned and recommended across different AI search engines.
Using the recommendation engine to find specific information missing from the web that may prevent AI from citing the brand.
Comparing share of voice and citation rates against competitors in category-defining queries.
Optimizing source-first content to support a brand's presence during the AI-led evaluation stage of the buyer journey.
Best For
Integrations
Pricing
Self-serve pricing is $295 per month, or $95 per month billed annually. Enterprise pricing is custom.
FAQ
While SEO focuses on ranking links in search results, AEO (Answer Engine Optimization) focuses on getting a brand mentioned and cited within the direct answers provided by AI search engines.
The platform monitors ChatGPT, Perplexity, Gemini, Google AI Mode, Google AI Overviews, Claude, Copilot, and Grok.
Yes, AthenaHQ offers a self-serve plan starting at $95/month (billed annually) designed for businesses discovering GEO.
Source category: Marketing
Source subcategory: AI Search
