AI TOOL PROFILE
Arkreach Review: PR Analytics and Media Planning Software
- Marketing
- Analytics and Reporting
- PR Agencies
- Marketing Agencies
- Enterprise Communications Teams
Pricing
Pricing was not clearly available from the provided evidence. Buyers should confirm current pricing on the vendor website.
At a glance
- Best for
- PR Agencies, Marketing Agencies, Enterprise Communications Teams
- Key use cases
- PR Outreach Planning, Coverage Impact Measurement, Brand Benchmarking, Crisis Management
- Official website
- Visit arkreach official website
How AI is used
Arkreach is a cloud-based analytics platform for public relations and communications professionals. The tool focuses on article-level behavioral data from over 150,000 news sources across 27 categories, rather than relying solely on domain traffic or social media shares.
The software supports agencies and enterprise companies that require detailed metrics beyond basic coverage counts. It helps users identify audience personas and calculate reach to assess the impact of earned media efforts.
Buyers can use the platform to research journalist influence and build media lists based on demographic and psychographic traits. It also includes modules for tracking crises and analyzing share of voice (SoV) based on potential segment reach.
Buyers should confirm that data refresh rates vary, with some metrics updating every 24 to 36 hours and others taking up to 2-4 weeks. Access is currently available via demo requests for early access.
Key Features
Article-Level Behavior Data
Analyzes how users engage with specific news articles rather than using general domain traffic as a proxy.
Targeted Media Planning
Supports the creation of media lists based on 97,200 distinct user persona segments.
Coverage Metrics
Provides measurements for Share of Voice (SoV) and potential reach based on audience behavior.
Crisis Tracking
Includes tools to monitor brand crises with real time search capabilities.
Journalist Reach Analysis
Supports tracking the influence and reach of individual journalists across different media categories.
AI-Assisted Categorization
Uses AI to automate audience persona mapping and media categorization across news domains.
Use Cases
PR Outreach Planning
Building media lists based on the demographic and psychographic traits of a target audience.
Coverage Impact Measurement
Evaluating earned media campaigns using article-level reach and sentiment analysis.
Brand Benchmarking
Using comparative dashboards to analyze Share of Voice against other brands or topics.
Crisis Management
Tracking news consumption patterns in real time to respond to organizational crises.
FAQ
What does Arkreach do?
- Arkreach provides behavioral data on how people consume online news at the article level. This helps PR professionals plan outreach and measure the reach and impact of their coverage.
How does it differ from social media monitoring?
- While many tools rely on social media shares and likes, Arkreach focuses on reader behavior on news sites to provide data on audience engagement.
How often is the data updated?
- Data refresh rates vary; some metrics are updated every 24 to 36 hours, while others may take between 2 to 4 weeks.
Is the platform GDPR compliant?
- Yes, Arkreach uses aggregated or raw data from sources that are mandated to be GDPR compliant.
Source category: Marketing
Source subcategory: Analytics & Reporting
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