AppsFlyer: Mobile Measurement and Attribution Software
AppsFlyer helps mobile app companies and marketing agencies attribute app installs and measure user lifetime value. It supports teams needing to unify data across mobile, web, and CTV channels.
At a glance
- Category
- Marketing
- Best for
- Mobile App Companies, Marketing Agencies, App Advertisers, Subscription-based App Businesses
- Pricing
- Pricing follows a freemium model. The Zero plan offers 12,000 free conversions for the first year. The Growth plan is priced at $0.07 per conversion following the welcome package. Enterprise pricing is available.
- Key use cases
- Attributing App Installs, Improving User Onboarding, Monitoring Ad Spend Efficiency, Cleaning Marketing Data
- Official website
- www.appsflyer.com
AppsFlyer is a marketing cloud platform designed to track how users find and interact with mobile applications. It focuses on measurement and attribution, helping businesses identify which marketing channels drive installs and in-app actions.
The tool is designed for advertisers, agencies, and mobile app developers managing growth across various touchpoints, including web, email, QR codes, and social media. It includes a suite for deep linking, fraud protection, and data collaboration.
The platform includes AI agents and copilots intended to support marketing automation and the analysis of creative asset performance. Buyers should confirm their requirements, as advanced security and API features are part of enterprise tiers.
Key Features
Tracks app installs and in-app events to identify the marketing sources driving user acquisition.
Routes users from external channels like email or social media to specific in-app content.
Uses AI to detect and block fake installs and bot traffic in real time.
Connects cost and revenue data across mobile, web, and CTV to help calculate return on ad spend.
Supports privacy-preserving data collaboration and audience activation.
Provides AI agents and copilots designed to help with manual marketing tasks and analyze creative triggers.
Use Cases
Identifying which specific ad campaigns or partners are responsible for mobile app downloads.
Using deep links to send users from a web banner or QR code to a specific page within the app.
Linking acquisition costs to subscriber lifetime value to evaluate channel profitability.
Filtering out bot traffic and fraudulent installs to support attribution based on real users.
Best For
Pricing
Pricing follows a freemium model. The Zero plan offers 12,000 free conversions for the first year. The Growth plan is priced at $0.07 per conversion following the welcome package. Enterprise pricing is available.
FAQ
A conversion is a successful app install or user action driven by a measured campaign, such as a re-engagement or re-attribution.
Yes, the Zero plan provides 12,000 free conversions for the first year and core marketing analytics, though it is not intended for apps with paid activities.
It is designed for security and IT leaders who require advanced controls like SSO, SCIM provisioning, and extended audit logs for compliance.
Source category: Marketing
Source subcategory: Analytics & Reporting
