AI TOOL PROFILE
AppsFlyer: Mobile Measurement and Attribution Software
- Marketing
- Analytics and Reporting
- Mobile App Companies
- Marketing Agencies
- App Advertisers
- Subscription-based App Businesses
Pricing
Pricing follows a freemium model. The Zero plan offers 12,000 free conversions for the first year. The Growth plan is priced at $0.07 per conversion following the welcome package. Enterprise pricing is available.
At a glance
- Best for
- Mobile App Companies, Marketing Agencies, App Advertisers, Subscription-based App Businesses
- Key use cases
- Attributing App Installs, Improving User Onboarding, Monitoring Ad Spend Efficiency, Cleaning Marketing Data
- Official website
- Visit Appsflyer Cohorts official website
How AI is used
AppsFlyer is a marketing cloud platform designed to track how users find and interact with mobile applications. It focuses on measurement and attribution, helping businesses identify which marketing channels drive installs and in-app actions.
The tool is designed for advertisers, agencies, and mobile app developers managing growth across various touchpoints, including web, email, QR codes, and social media. It includes a suite for deep linking, fraud protection, and data collaboration.
The platform includes AI agents and copilots intended to support marketing automation and the analysis of creative asset performance. Buyers should confirm their requirements, as advanced security and API features are part of enterprise tiers.
Key Features
Mobile Attribution
Tracks app installs and in-app events to identify the marketing sources driving user acquisition.
Deep Linking
Routes users from external channels like email or social media to specific in-app content.
Fraud Protection
Uses AI to detect and block fake installs and bot traffic in real time.
ROI Measurement
Connects cost and revenue data across mobile, web, and CTV to help calculate return on ad spend.
Data Clean Rooms
Supports privacy-preserving data collaboration and audience activation.
Agentic AI Suite
Provides AI agents and copilots designed to help with manual marketing tasks and analyze creative triggers.
Use Cases
Attributing App Installs
Identifying which specific ad campaigns or partners are responsible for mobile app downloads.
Improving User Onboarding
Using deep links to send users from a web banner or QR code to a specific page within the app.
Monitoring Ad Spend Efficiency
Linking acquisition costs to subscriber lifetime value to evaluate channel profitability.
Cleaning Marketing Data
Filtering out bot traffic and fraudulent installs to support attribution based on real users.
FAQ
What is a conversion in AppsFlyer?
- A conversion is a successful app install or user action driven by a measured campaign, such as a re-engagement or re-attribution.
Is there a free version of AppsFlyer?
- Yes, the Zero plan provides 12,000 free conversions for the first year and core marketing analytics, though it is not intended for apps with paid activities.
Who is the Enterprise-Grade Security Package for?
- It is designed for security and IT leaders who require advanced controls like SSO, SCIM provisioning, and extended audit logs for compliance.
Source category: Marketing
Source subcategory: Analytics & Reporting
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