APPlyzer: ASO and ASA Analytics Platform
APPlyzer helps mobile app developers and marketers analyze store visibility and paid ad performance. It supports teams that need to track competitor share of voice and optimize Apple Search Ads bids.
At a glance
- Category
- Marketing
- Best for
- Mobile app developers, App publishers, Growth marketers, App marketing agencies, Tech investors
- Pricing
- Offers a free plan for up to 100 keywords. Paid options include a PRO plan starting at $19/month (or $190/year) and API Data access starting at $25/month (or $250/year).
- Key use cases
- Bid Optimization, Competitor Creative Analysis, Global Visibility Tracking, ASO Auditing
- Official website
- applyzer.com
APPlyzer is a data platform designed for app store optimization (ASO) and Apple Search Ads (ASA) analysis. It provides data on keyword rankings, search volumes, and download estimates across the Apple App Store and Google Play Store in over 150 countries.
The tool is designed for app developers, publishers, and marketing agencies who need to analyze the interplay between organic search and paid acquisitions. It includes explorers for Custom Product Pages (CPP) and In-App Events (IAE) to help users analyze creative strategies.
The platform offers a conversational AI assistant for researching trends and metadata analysis. Buyers should confirm keyword volume needs, as the free tier is limited to 100 keywords, while paid tiers support higher volumes.
Because it focuses on Apple Search Ads auction data and store-specific assets, it is applicable to businesses focused on iOS and Android growth strategies.
Key Features
Provides results for the top 5 auction positions to help users adjust bids based on auction placement.
Monitors keyword rankings, search volumes, and daily impressions across multiple countries and languages.
Tracks Custom Product Pages and In-App Events to analyze competitor creative assets and copy.
Identifies where paid ASA campaigns may be impacting organic rankings.
A conversational tool powered by ChatGPT 5.2 that integrates with the user's workspace for metadata and trend research.
Provides historical download data for apps to help identify seasonal trends and market size.
Use Cases
Using auction position data to refine Apple Search Ads bids and manage share-of-voice.
Monitoring the screenshots and copy used in competitors' Custom Product Pages and In-App Events.
Tracking organic keyword rankings across 150 countries to support international app growth.
Evaluating metadata, titles, and descriptions to identify unranked keyword opportunities.
Best For
Pricing
Offers a free plan for up to 100 keywords. Paid options include a PRO plan starting at $19/month (or $190/year) and API Data access starting at $25/month (or $250/year).
FAQ
The free plan supports tracking up to 100 keywords, unlimited apps and competitors, and provides access to Apple Search Ad auction data and download estimates.
It provides the top 5 auction results for keywords, allowing users to see where their bids land relative to competitors and identify cannibalization risks.
It is designed for app marketers and analysts who want to research creative trends and metadata through a conversational interface.
Source category: Marketing
Source subcategory: Analytics & Reporting
